Business branding combines the protection of reputation management with the marketing power of online brand promotion to improve brand visibility, awareness and authority on the web.

Online branding pushes negative content out of search results while promoting positive assets like third-party articles, consumer reviews, social media shares and news coverage to put you in control of your digital image. A better, more positive brand reputation protects against threats while creating opportunities for growth and success.

The right business branding strategy allows you to improve your reputation, increase visibility and build authority in your industry all at once. Proactive branding not only defends your brand during a crisis, but unlocks opportunities that help you realize your full business potential.


NetReputation has helped businesses build winning online brands since 2014


Business branding and promotion services help you

  • Repair and control your Google search results
  • Protect your brand from online threats
  • Look better than local and national competitors
  • Improve ratings and reviews on major consumer platforms
  • Expand your reach and online visibility
  • Boost your bottom-line revenue
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Learn more about online threats, business branding packages and which options work best for you


Business Branding: Methods & Strategies

  • Online brand analysis
  • Competitor analysis and comparison
  • Content creation and optimization
  • Search engine suppression
  • Business profile development (including Google My Business)
  • Wikipedia profile(s) creation
  • Google Knowledge Panel claim and development (if available)
  • Onsite optimization (website SEO)
  • Offsite SEO (guest posting, asset building)
  • Local SEO
  • Social media brand promotion

Business Branding: Frequently Asked Questions

Business branding campaigns typically include online brand analysis, strategy building, web & profile development, optimized content creation, negative content removal, social media marketing, and brand promotion.

Your branding campaign may also include:

  • Competitive analysis
  • In-depth industry and brand footprint analysis
  • Content and asset analysis and research, including existing:
    • Blogs
    • Third-party articles/guest posts
    • News coverage
    • Videos & images
    • Online review sites (Yelp, GMB, Amazon, etc.)
    • Wikipedia profiles
    • Google Knowledge Panel
    • Directly listings
    • Online threat & removal analysis
  • SEO Content Creation
  • Local SEO
  • Existing Positive Content Optimization
  • Website Development & Optimization
  • Wikipedia Profile Creation
  • Business Listing Repair & Creation
  • Brand Promotion
  • 24/7 online monitoring & maintenance

Business branding campaigns often take anywhere from six months to several years to complete. Ultimately, campaign length depends on a variety of factors, including your unique online footprint, long-term business goals, local competitors, online review presence, and your industry.

Generally, the first month of your branding campaign involves research, analysis, and content strategy development. Once your strategy is developed and approved, branding tasks will begin and continue throughout your campaign.

Tasks vary depending on the size and scope of each business branding campaign. A typical online branding strategy may involve:

  • In-depth research and analysis of your brand vs. the competition
  • Search results analysis for critical industry keywords
  • Creation and development of online business profiles
  • Existing profile repair and updates
  • Content strategy development & execution
  • Negative content suppression and removal
  • Existing assets optimization
  • On-page optimization
  • Off-page SEO, including guest posting & link optimization
  • Web development
  • Online ratings analysis & management
  • Social media marketing & management
  • Search engine marketing (SEM)

Business Branding: What Does It Cost?

We offer flexible, affordable business branding services designed to fit your marketing budget. While costs vary based on campaign size, scope, and online needs, we work to provide industry-leading payment and pricing options that deliver results without straining your marketing dollar.

Want to learn more? For information on branding packages and pricing, contact our Business Branding experts today.

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