There are many things to keep in mind when managing your brand reputation on Facebook. Remember to only share helpful and informative content and never argue respond negatively or post about your consumers or competition in a negative way.
Balancing your work and personal life can be challenging. So it is important to remember that your business reputation can be tarnished based on pictures and posts found on your personal Facebook profile. In addition to many other mistakes businesses make, your online reputation can be ruined in five minutes. Learn more about how you can properly manage your business’s brand image on Facebook.
This article discusses Facebook do’s and don’ts for both individuals and businesses.
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Facebook Reputation Do’s and Don’ts for Individuals
Plus, a majority of people use Facebook. In addition, those people tend to be connected with personal friends, family, and colleagues at work. Therefore, anyone you are connected with, including your colleagues, can see any post or picture you publish. Be aware of proper social networking etiquette—it can help you keep your positive reputation while enjoying the widely used social media sites.
- Choose an appropriate profile picture. Error on the side of caution here. Stop posting pictures of you partying. Do not use a picture of you with a rifle in one hand and a dead deer by your feet. Don’t use a picture that has you wearing a low-cut dress or inappropriate Halloween costume (read more on what type of pictures you should NEVER post on Facebook). Do use a neutral picture. Do use a picture that you would find appropriate for a social networking site such as LinkedIn. Keep it simple. If you wouldn’t want your boss seeing the picture, then don’t publish it for everyone else to see.
- Watch your tone. Be polite. Say only what you would feel comfortable saying in person. Avoid jokes and sarcasm. You run the risk of insulting people, especially work colleagues with whom you may not have a close, personal relationship. Never respond to negative reviews in a hateful or derogatory manner.
- Posting content. Be careful what you post. Don’t go on a political rampage about your thoughts on the latest presidential election, unless you do it in a private group setting with only those close friends you trust. Post content that highlights your professional expertise. Facebook is one of the most powerful networking tools. Potential employers may conduct Facebook searches on you to see any potentially hidden characteristics you have, which may end up costing you a job.
Facebook Reputation Do’s and Don’ts for Businesses
You know the importance of using Facebook for growing and promoting your business while maintaining a positive brand reputation. Follow these guidelines for ensuring that you maintain your reputation and increase your customer base.
- Use a business profile image that people will recognize. You want to make sure that people find your page. The image is the first thing people are drawn to when visiting it. Your page visitors also see your profile image next to every piece of content you post, so choose the image wisely. Create the perfect Facebook Banner Image on Canva.com!
- Furthermore, DO NOT post too often. You may drive your customers away. Posting too often may lead your customers to “unliking” your page.
- Don’t be slow to respond to customer feedback. For example, your customers expect responses. Which is why they post on your Facebook page, to begin with. Not only that, they expect to have problems fixed. If you don’t try to fix them, you could lose some customers’ business permanently.
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Lastly, if you’ve engaged in any of the above-mentioned Facebook don’ts or believe you published a post or image that may tarnish your reputation, we can help. Here at Net Reputation, we have a team of experts armed with tools that can quickly research negative content, suppress it, and create positive content on the web for everyone to see. Call us at 844-461-3632 or e-mail us at [email protected] for your free analysis.
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by Adam Petrilli
, Founder & CEO