Adam Petrilli
Founder & CEO
Adam Petrilli is the Founder and Chief Executive Officer of NetReputation, a globally-recognized online reputation management and digital branding firm headquartered in Sarasota, Florida. Since launching the company in 2014 (originally as Web Presence LLC), Adam has guided NetReputation through rapid growth and established a reputation for high-impact client outcomes.
Leadership & VisionWith a results-driven leadership style, Adam emphasizes innovation, consistent execution and client-centered strategy. He has built and cultivated a team of specialists focused on helping both individuals and businesses overcome negative online content, build resilient digital profiles and seize greater value from their web presence. Under his leadership, NetReputation has expanded its service suite to include monitoring, content removal, review management, local SEO, social media, public relations and privacy solutions.
Entrepreneurial JourneyAdam is a serial entrepreneur who began his professional career outside of traditional pathways—transitioning from initial work in financial services to founding his own company in the digital space. His pivot into online reputation was driven by recognizing the growing importance of search-engine outcomes, reviews, and brand perception in the digital era.
Thought Leadership & Industry InfluenceAdam is a member of the Forbes Business Council, contributing expert commentary on branding, reputation metrics and digital strategy. He regularly speaks at industry conferences and events such as SXSW and SMX, and his insights appear in publications covering marketing, online risk and reputation management.
Personal & Professional EthosAdam believes that “excellence is a habit, not an act,” and this principle guides both his leadership and organizational culture. He views trust and integrity as foundational to leadership, emphasizing that client success is inseparable from delivering on promises and operational discipline.
Why It Matters for ClientsClients working with NetReputation benefit from Adam’s blend of entrepreneurial agility and strategic vision: the firm is structured to move quickly, adapt to evolving search-engine dynamics and deliver measurable improvements in how they appear online. With the digital landscape growing ever more competitive and reputation-sensitive, Adam’s leadership positions NetReputation to help brands both protect and amplify their online presence.
