Online Reputation Strategy

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Stop Making Reputation Mistakes


Your online reputation is not just about the content displayed on the Internet about you or your business; it is the impression people have of you or your business from the interactions they have with you or it on the Internet. Confused? Let us explain.



Negative Reviews

Imagine a business that has negative reviews on the first page of a Google search result, but nothing but positive reviews from page four and on. Many companies suffer from a damaged reputation even when there is positive press online. One negative can deter many users.


Internet users rarely go beyond page one of the search results. Users are left with negative impressions online. Regardless of what is beyond page one, your reputation is tarnished. Stop making reputation mistakes, by learning how others react. Paying close enough to performance levels anytime a change is made is important.


The reverse of this scenario is true as well.  Thus, you can improve your personal or business reputation by ensuring that there is a great deal of highly visible positive information online. In other words, you can prevent a negative online reputation by adding positive information.


woman looking at negative review chart


Brand Identity

To help with your online reputation mistakes, it is important to identify your brand. In other words, what impression do you want others to have about you or your business? When creating the content the topics are up to you.


Perhaps you work at a resort and you are great with hotel management. Publishing articles pertaining to this will not only help the hotel but will also promote you as an individual.


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Content Creation


Once you decide on a brand, you need to start developing positive online content that is consistent with your personal or professional brand. The goal is to rank on Google.  This could consist of blog articles, social media posts, press releases, videos, or descriptions for third-party websites such as LinkedIn or Google Business.

Taking the appropriate measures after publishing content will make the difference in how many users see it. An effective strategy is to utilize both paid and organic ways to generate leads and sales.


reputation mistakes - cluttered desk


Ongoing Monitoring

Repeat this process regularly, and although that may sound like a lot of work, it’s worth it. A strong, positive brand reputation can improve a business’ bottom line drastically and can exponentially grow an individual’s professional and personal opportunities.


Seek Assistance

If you would like a hand with your online reputation management, can be of assistance. We work with all sorts of clients, ranging from local business to top management in Fortune 500 companies. Our specialists will design a plan perfect for you. Contact us now.


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