AI search assistants like ChatGPT, Google’s AI Overviews, Perplexity, and Claude now answer questions about people and companies directly, often without sending the user to any source. That changes the reputation equation in two ways: damaging information can be summarized and presented as fact, and the strategies that worked for traditional Google search results do not always carry over to large language models.
Articles in this category cover how AI systems source information, what generative engine optimization (GEO) actually involves, how to monitor and correct AI-generated claims about your name or brand, and where this entire field is headed. For dedicated GEO support, see our generative engine optimization services.
A single viral deepfake can reduce a brand’s stock value by 20% overnight. Most businesses find out about threats like that after the damage is already spreading. The ones that…
by Valeria G
March 30, 2026