Prepare Your Team with a Crisis Management Plan

An unexpected crisis of some sort is almost inevitability when you're running a business – but you can avoid being severely affected by having a solid crisis management plan. Here's how to put one in place.

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Crisis Management Plans and Services

When a crisis occurs, NetReputation's crisis management team is ready to help you overcome the negative news and information that can harm your organization's reputation. Our crisis response team builds robust crisis management strategies that allow you to communicate clearly and confidently in the face of natural disasters, industrial accidents, or organizational misdeeds. Benefits of a crisis management plan include:

  • The ability to identify current and emerging threats.
  • Strategic management of communication channels during and post-crisis.
  • Streamlining recovery efforts.
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crisis management
What is a Crisis Management Plan?

What is a Crisis Management Plan?

There are many types of crises that can interfere with business continuity. Each has the potential to damage your online reputation and brand. To help overcome the challenges associated with an organizational crisis, a crisis management plan offers solutions.

In simple terms, a crisis management plan provides a roadmap for how your organization deals with threats before, during, and after a crisis. There are three major components that are addressed within the plan:

  • What risks could my company experience in the wake of a crisis?
  • What is our response posture if a crisis occurs?
  • Who will take action in a crisis situation?

A crisis management plan is a document that can be updated whenever new threats emerge. It can also help to streamline your response efforts, allowing key stakeholders to effectively manage each incident response as well as to overcome the negative consequences associated with crisis situations. Crisis events can do more than cause financial losses; with a crisis management plan in place, your organization gains resilience through each response phase.

Effective Crisis Management

If a negative event such as an industrial accident, a natural disaster, a data breach, or workplace violence were to occur, how can your organization respond quickly to a significant threat? The answer lies in crisis management.

The crisis management experts at NetReputation facilitate the crisis management process through proven risk management strategies. Our crisis team develops a flexible plan that covers risk assessment, crisis communication, and public relations. This streamlines the human resources efforts needed to overcome challenges during the stages of a crisis. A key component of our approach is a detailed analysis of early warning signals and potential crises to inform the development of a robust crisis management plan.

Your organization and its stakeholders depend on clear, precise crisis communication if a worst-case scenario should occur. With NetReputation and our crisis experts at your side, you can lessen the negative impact felt by an unexpected event.

Effective Crisis Management
Benefits of a Crisis Management Strategy

Benefits of a Crisis Management Strategy

The Federal Emergency Management Agency recommends that all business owners have a crisis response plan in place. When a disaster strikes, it can be difficult to counter the negative information and news that ultimately result in lost sales and lost trust among your customers.

With the crisis management planning and response services by NetReputation, you gain valuable benefits, improving recovery crisis management and strengthening your business continuity plan. Benefits of our services include:

  • Public relations and crisis communications that inform employees, stakeholders, and customers of your response.
  • Positioning crisis leadership where it is needed most both during a current crisis and after it has passed.
  • Clear and flexible messaging strategies, giving you the ability to respond to many types of crises.
  • Identifying key elements of crisis response to provide stakeholders with roles and responsibilities.
  • Identification of related threats that can negatively impact your bottom line.

Whatever impacts a crisis caused, your organization can gain valuable benefits with the crisis management services provided by NetReputation, the leader in online reputation management.

NetReputation: Your Crisis Management Team

Developing a crisis management strategy can be complex, even for large corporations. With NetReputation's customized crisis management services, you can focus on what you do best: growing your business.

For all crises, including management misconduct, cyber attacks, industrial or natural accidents, and more, the crisis management team at NetReputation helps you develop a crisis plan that meets your current and future needs. From business continuity planning to communications in a crisis situation and post-event recovery, our services are designed to help you thrive in challenging circumstances.

Effective Crisis Management

Call NetReputation Today to Learn More

NetReputation has helped thousands of clients with their online reputation management needs. When a crisis hits, you need a robust and flexible plan to overcome crisis-related risks. We use proven crisis management methods and communications strategies, including public relations, to help restore the trust lost in the wake of a natural or business disaster.


Call NetReputation today at (844) 461-3632 to speak with a crisis manager today or to learn more about our wide range of customer-focused online reputation management services.

Frequently Asked Questions for Crisis Management LP

Crisis management is divided into three distinct phases: pre-crisis, crisis response, and post-crisis. Pre-crisis is focused on identifying potential threats and preparing for them. Crisis response takes place during a crisis, such as an industrial accident or data breach, and involves public relations, stakeholder communication, and many other components.. Post-crisis is focused on recovery efforts, allowing the business to return to normal as soon as possible.

To illustrate the role of crisis management, imagine a scenario where a financial institution is the victim of a cyber attack. Millions of financial records are stolen, leading to criminals gaining access to account numbers of customers. Crisis management is the process of identifying what went wrong, then taking steps to mitigate the risk exposures caused by the incident. In our scenario, customers would be notified of the breach, key stakeholders would provide messaging and public relations for media partners, and recovery efforts would be undertaken.

Crises have the potential to harm an organization’s reputation as well as impact business continuity. With crisis management, these operational and reputational risks can be mitigated, allowing the company to regain trust with its stakeholders. Crisis management plans provide a roadmap for dealing with the fallout from a crisis, such as an industrial accident, the loss of a key executive, or a criminal act. The plan facilitates recovery, streamlines messaging, and reduces the downtime associated with an unforeseen negative event.

Every crisis management plan is tailored to the unique environment and risk exposure of individual companies, but all crisis management plans share four crucial coverage areas:

  1. Analysis of current and potential threats.
  2. Identification of roles and responsibilities before, during, and after a crisis.
  3. Incident assessment and processes for dealing with a crisis.
  4. Communication standards to use when a crisis strikes.

Crisis management plans begin with a detailed assessment of potential issues that can cause business disruption. Working with key stakeholders, these vulnerabilities are identified and ranked. Then, actions to resolve potential issues are developed. These actions often require the allocation of resources and identify personnel responsible for each part of the management action. Messaging and communication strategies are then developed to ensure a clear and accurate voice to use in public relations. Finally, because crisis management plans are living documents, they are meant to be reviewed and updated periodically to meet the needs of managing emerging threat profiles.

Crisis communication is tailored to the unique circumstances of each event. Because of the variety in potential events, crisis communication can take many forms. These include social media messaging, press releases and other public relations tools, national warnings or recall notices, video campaigns, and print or digital advertisements. In every type of crisis management communication, a clear and accurate voice ensures that all stakeholders are on the same page when responding to an incident.

Crises can take many forms such as natural disasters, industrial accidents, loss of key personnel, or defective product recalls. To communicate effectively during a crisis, the three most powerful strategies include:

  1. Being prepared in advance with a crisis management plan; this facilitates an efficient response.
  2. Acknowledging crises immediately to minimize speculation on the part of consumers.
  3. Transparency – taking responsibility and being truthful when a disaster strikes at the heart of your organization.

A crisis manager – part of the crisis management team – is responsible for developing emergency plans and communications strategies to use if a negative event were to occur. Crisis management begins with assessing current and potential future threats, influencing the development of mitigation/recovery strategies. Crisis managers guide key stakeholders in making transparent decisions before, during, and after an event.

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