Your star rating is doing pricing work before a buyer ever takes your call. Our team runs the monitoring, the review requests, the responses and the policy-based removals across 50+ platforms, so your staff does not have to.
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Rated #1 by Newsweek4.9/5 Trustpilot
100% ConfidentialWe run the whole review program across every platform where your customers leave feedback.
Compliant email and text campaigns that earn reviews from customers you have actually served.
Policy-based appeals on reviews that break platform rules, submitted and tracked by our removals team.
Learn moreOur team writes and posts every reply, positive and negative, in a voice you approve first.
Alerts the moment a review posts, across major platforms and the niche sites your buyers read.
Learn moreA compliant program to lift your average star rating and hold it there over time.
Google Business Profile, Trustpilot, BBB, Glassdoor, TripAdvisor, Healthgrades, plus the niche sites in your industry.
Learn moreTwo rules govern every review program in the United States, and most vendors in this category will not tell you what they are. The FTC's 2024 rule on consumer reviews bans fake and AI-written reviews, paid-for reviews, and the suppression of genuine negative ones, with civil penalties per violation.3 Google's own Business Profile policy removes reviews for policy violations, not for being unfavorable.4 Everything below follows from those two.
Review software gives your team a dashboard. A managed service gives your team back the hours. That is the whole distinction, and it decides which line of your budget this sits on.
Software is the right answer when you already have someone whose job includes reviews: a marketing coordinator who will log in several times a week, triage what came in, write replies in a consistent voice, and chase the request campaigns when open rates drop. The licence is cheaper than a retainer, and for a company with that person in place it is usually the better buy.
A managed service is the right answer when nobody owns this. At the size we work with, that is most companies. The reviews still arrive, the replies still have to be written, and the work lands on whoever has time, which is how a voice becomes inconsistent and a two-star review sits unanswered for three weeks.
| Review software | Managed service | |
|---|---|---|
| Who writes and posts replies | Your team, inside the tool | Our team, in a voice you approve first |
| Who runs the review requests | You build and trigger the campaigns | We build, trigger and monitor them |
| Policy-based removal submissions | Not included | Included, submitted and tracked by our removals team |
| Directory listing accuracy | Usually a paid add-on | Included across 50+ directories |
| What you do each week | Log in, triage, write replies | Read the report |
| What you are buying | A licence | The labor |
If you already pay for a review platform, this is not a replacement pitch. Several of our clients keep their software and use us for the part the software cannot do, which is the writing, the submissions and the follow-through.
Only when it breaks a rule. Google removes reviews for policy violations such as spam, conflicts of interest, off-topic content, or harassment, and not for being unfavorable. When a review is genuine criticism, the honest answer is that it stays, and the work becomes answering it well and outweighing it with recent reviews from customers who had a better experience.
We request reviews from your real customers by email and text, timed to the moment the work was delivered. We never buy reviews, never offer anything in exchange, and never gate requests so that only happy customers get asked. Gating and paid reviews both violate the FTC's 2024 rule, which carries civil penalties per violation.
Google Business Profile, Trustpilot, BBB, Glassdoor, Facebook, TripAdvisor and Healthgrades, plus the industry-specific sites your buyers actually read, across more than fifty platforms in total. For most clients two or three platforms carry the weight, and we tell you which yours are before we start.
Removal takes the review off the platform, which is only available when it violates that platform's policy. Suppression leaves the review in place and pushes it down the search results so fewer people reach it. Removal is cleaner when it is available. Suppression is what happens when it is not, and it is maintained rather than finished.
It depends on the platform and on what the review contains, and no firm can promise a date. Clear policy violations on major platforms usually resolve fastest; disputed cases and smaller sites take longer, and some are refused. We give you a realistic range for your specific reviews during the free analysis rather than a number on a web page.
Yes. We run portfolio programs with one approved response voice across every site, a rollup report for the executive who owns the number, and location-level detail for the managers who own each site. Onboarding is sequenced location by location rather than switched on everywhere at once.
Every engagement includes the alerts, reporting, and support you need to see results and act fast.
Email and text notifications the moment a new review appears or a false review is removed.
A clear monthly report covering review volume, sentiment trends, platform breakdown, and removal status.
A named point of contact for your questions and escalations, so you are never on your own.
Trends that show how customers feel about your brand over time and where to focus.
Accurate, consistent business information across 50+ directories that customers and search engines trust.
See how your rating and review volume compare with competitors in your market.
Buyers read your reviews before they reach your website, and increasingly they read a summary of your reviews that an AI assistant wrote without you in the room. BrightLocal's 2026 Local Consumer Review Survey of 1,002 US consumers found that 97 percent read reviews for local businesses, and that 74 percent specifically want reviews written in the last three months.1 A strong rating from 2023 does less work than you think.
Sayfuddin and Chen, writing in the International Journal of Hospitality Management in 2021, put a number on what a star is worth: a one-star increase drove a 2.2 to 3.0 percent rise in monthly revenue through signaling alone.2 They matched rating data to Texas hotel revenue records, so read it as evidence about single-property economics rather than about a national brand portfolio. Run the low end against one location doing $2.4 million a year and a single star is worth roughly $52,800 in annual revenue at that site. Substitute your own average unit volume and your own location count. The arithmetic is the point, not our example.
The same survey found that 42 percent of consumers are unlikely to use a business that never replies to its reviews.1 That is a cost you pay for doing nothing, and it is the cheapest one on this page to stop paying. If the damage has already spread past reviews into your wider search results, that is online reputation repair rather than review management, and it is a different engagement.
We watch major platforms and the niche sites in your industry, and alert you the moment a review posts.
Requests go to real customers by email and text, triggered from your own systems when the work is delivered.
Reviews that break platform policy are submitted for removal and tracked until the platform decides.
Our team writes and posts every reply in a voice you approve before anything goes live.
One location with a bad month is a problem you can see. Twenty locations with no shared standard is a problem you find out about from a regional manager, usually late. The operational difference is not the software, it is who holds the voice and who chases the sites that go quiet.
We run portfolio programs on a single approved response voice, applied the same way at every site, with reporting that works at both levels: one rollup for the executive who owns the brand number, and location-level detail for the manager who owns each site. Onboarding runs location by location rather than switching on everywhere at once, because the systems that trigger review requests are rarely identical across a portfolio.
Franchise systems have a governance problem on top of the operational one, because corporate can set a standard but cannot always require a franchisee to follow it. That is covered on our franchise reputation management page. Trade and home-service operators, where lead flow is gated by marketplace ratings, are covered on our contractor review management page.
Price is set by four things: how many locations you run, how many platforms actually matter for your industry, how many reviews come in each month, and whether policy-based removal work is in scope or you only need generation and responses. A single-location business buying monitoring and responses sits at the bottom of that range. A twenty-site operator with removal work in scope sits at the top, and the gap between them is wide enough that any published flat price would mislead one of you.
We quote after a free analysis that tells you which platforms carry your rating and how many of your current negative reviews have a policy basis for removal. That call is the fastest way to find out whether this is worth doing at all.
Not usually, and it should not be. Software is a licence and a managed service is labor, so a service costs more per month for the same location count. The comparison that matters is the service retainer against the fully loaded cost of the hours your team currently spends, or would have to start spending, writing replies and chasing requests. Where nobody is doing that work today, the software is cheaper and the reviews still go unanswered.
Location count first, then whether removal work is in scope. Removal is casework: each submission has to be built on a documented policy violation, filed, tracked and often refiled, and that is the part of the program that scales with effort rather than with software seats. Platform count matters less than people expect, because for most clients two or three platforms carry almost all of the weight.
Very little by design. We need a voice guide approved once at the start, a contact who can confirm whether a disputed reviewer was actually a customer, and access to the systems that tell us when a job was completed so requests go out at the right moment. After that the monthly commitment is reading the report.
Yes, and it is usually cheaper than repairing a rating later. A business sitting at 4.6 stars on forty reviews is more fragile than it looks, because two bad months move that average fast when the volume is thin. Programs for businesses in good standing concentrate on review velocity and response consistency rather than removal casework, which makes them a smaller scope than a recovery engagement.
A free analysis tells you which platforms carry your rating, which negative reviews have a policy basis for removal, and what a program would involve. No obligation.
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