NetReputation’s team of Google My Business/Google Business Profile (GMB/GBP) listing experts can help you manage settings in the Google Dashboard, customize your listing, add personalization, and get your business to stand out in local search. Navigating the Google Dashboard to maximize online visibility of your GMB profile can be challenging. Let NetReputation do the hard work for you. Benefits of having a Google Business Profile include:
Why is visibility in local search so important? As one of the emerging digital marketing strategies over the past five years, local search visibility is one of the best ways to attract new customers to your business. Customers tend to explore businesses around them by using browser searches; this information can help them to make critical purchasing decisions.
As a free Google service, Google My Business (GMB) provides powerful tools to:
The Google Dashboard is available to account holders by clicking the icon in the top right corner of the Chrome browser screen. The Google Dashboard can also be accessed from Google apps on a mobile device. From the Google Dashboard, business owners can establish a free Google My Business account, then create and share business listings. In a few minutes, your Google Business Profile page will help you stand out on maps and across the Google services landscape. Take control of your listing with the experts at NetReputation.
Businesses that rely on local customers know that it can be both difficult and expensive to generate leads. Traditional advertising is cost-prohibitive and rarely produces the desired results. Digital marketing, including claiming a listing on Google My Business, is a cost-effective way of extending your reach in local search. Launched in 2014 and rebranded as Google Business Profile in 2021, this free service has transformed how business owners interact with users of the Google search platform.
Today, a Google My Business listing and a Google Business profile are just as important — and just as powerful — as having a business website. With your optimized GMB account, you are able to share critical details with customers, including your location, contact details, and service hours. A profile drives traffic to your website, but that’s not the only benefit business owners can enjoy. Additional benefits include:
Online visibility is the key to success in the digital world. With access to your information, customers are more able to discover the details about your business and its products and services. A Google My Business (GMB) listing and Google Business Profile (GBP) serve as a virtual “open for business” sign that can help you achieve new levels of visibility and success.
Unless you have a robust web presence, Google search results do not always show every business. The best way to improve visibility – and to get your business in front of customers – is to claim a Google My Business (GMB) listing.
After you have claimed your GMB listing and populated the fields with information about your business, Google will send a verification postcard to your business address. When you receive the postcard, it will contain a unique verification code that you will have to enter in your GMB profile.
If you have claimed your GMB profile and completed the by-mail verification process, your business should appear on Google Maps. If it doesn’t, there are several potential reasons, including changing location or contact information during the verification process, having your GMB profile suspended, or having little location authority (accuracy and consistency in business information published on the web). Our GMB management service ensures your business is visible in search results and on Google Maps.
Log into your GMB account, click the edit icon, and type in your new category or select the appropriate category from the dropdown box. Don’t forget to hit “apply” when you’ve made your changes. If you’re confused about making edits to your profile, our team of GMB management experts can help you optimize your listing for maximum visibility.
If you own your GMB listing, you can add users by logging into your profile, then clicking the Add User icon. Enter the user’s name and email, then select the user’s role (either owner or manager). Click “send” and the invitation to become a user for that location will be sent via email.
There is no direct way to add social media icons to your GMB profile. In fact, the platform won’t allow you to place social media links directly in the listing, website URL field, or business description. Instead, you can trigger Google’s Knowledge Panel to display social media icons by ensuring your social media profiles are linked to your business website. Place your website URL into the appropriate GMB listing field. The next time Google indexes your information, the social media icons will be displayed. Our team of GMB experts can help you with this confusing part of the setup process.
If you sell or transfer your business to someone else, it is possible to transfer ownership of your GMB profile to maintain the history, reviews, and information in the listing. Simply sign into your profile on GMB, select a registered user who you want to be the primary owner, and click “transfer”. It’s that easy!
Simply put, yes. Google reviews for your business help to improve search rankings and overall visibility in search results. Every time a customer posts a review or rates your business, that action sends signals to the Google algorithm indicating trustworthiness and authority in your given industry.
Whenever someone searches for a business by name or branding, online reviews form an important part of the Google algorithm in determining relevant search results for each query. So, reviews are a critical aspect in getting great visibility for your business. Confused about online reputation or brand management? In addition to our GMB management services, we provide a wide range of customized solutions to help build brand awareness and to protect or repair damaged reputations.
Businesses have some control over reviews posted to Google. However, there are only a handful of specific violations that allow business owners to remove reviews, particularly those that are negative, fake, or misleading/defamatory. In other words, a business cannot simply go into their profile and delete whatever reviews they desire; the reviews to be removed must be in violation of Google’s review policy. Review management is another tool that our team can leverage as part of your GMB management service.
By claiming your Google My Business (GMB) listing, you are taking a huge step toward visibility in search results. When used correctly, GMB gets you on Google Maps, helps you rank in branded searches, and improves brand awareness. This powerful tool has incredible SEO benefits; we can help you unlock the full potential with our customized GMB management services.
Optimizing your GMB profile is easy, thanks to the availability of Google Analytics. This free Google service allows business owners to view and download data, analyze trends, and respond to common search queries, helping to improve the reach and engagement of business profiles. NetReputation and our team of experts can help you analyze your profiles across accounts, giving you a summary of the data and information you need to stand out from competitors.
Access to the Analytics account is easy once you sign up for the service. Settings in the Google account allow you to view data, share data, and develop marketing strategies that help you reach new customers. The Google Dashboard can be accessed from any computer or device, putting control right at your fingertips.
The online tools provided by Google Maps and other Google services allow business owners to create and manage business listings. In the Google Dashboard, business owners can control what information is shared with customers, including:
Settings in the dashboard allow granular control for business owners. These helpful settings give you the ability to tweak your listings, improving visibility and customer engagement. The Google Dashboard is your stepping stone to continued growth as a business owner. NetReputation can help you understand the value of your Google account and assist you with the dashboard settings needed to make you stand out from your competitors, regardless of your industry niche.
Ready to supercharge your Google My Business listings?
Are you confused by the many options and tools on the Google Dashboard?
NetReputation is the leading online reputation management firm, helping thousands of clients get the most out of their digital footprints by analyzing and monitoring the information available about you in Google searches. We’ll help you identify business opportunities and the best ways you can optimize your GMB page. With our customized GMB optimization services, we take the mysteries out of the Google Dashboard and its settings, allowing you to focus on what you do best: growing your business.
Your Google account is only one part of a broader strategy to bringing more customers to your door. By optimizing your GMB listings, you can supercharge your online marketing, paving the way for new business opportunities.
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