Reputation Management FAQs

Have questions about online reputation management, how much it costs or what it takes to repair your digital image? Below are answers to some of the most common questions we get about the reputation management process and why the right online strategy is so important. Ready to take control of your online reputation? Contact us today to schedule your free reputation consultation.

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Reputation Management: Frequently Asked Questions

Online reputation management (ORM) refers to any proactive or reactive activity designed to repair, improve or enhance your online image. Managing your reputation may involve anything from removing negative content and suppressing search results to building online profiles, optimizing business listings, creating positive content, developing profiles and much more.

The right reputation management approach not only removes negative articles and links hurting your reputation in search, but also builds and reinforces a positive presence that resists future threats and allows you to manage crises more effectively. In a world driven by web-based technology and digital information, having a plan to manage your online footprint is essential.

A reputation management strategy is a roadmap for fixing, protecting, maintaining and promoting your presence in Google search results. Generally, reputation strategies are designed to improve what people see when they search your name or business online, and to ensure you maintain a positive reputation for the long term.

More often than not, reputation strategies involve multiple layers and methods of attack, each coming together to give you control of your digital image. The best strategies are centered on your online presence and work to remove threats while empowering you to achieve your online goals.

Reactive strategies focus more on removing threats and repairing damage, while proactive approaches center on strengthening your image, identifying threats and preventing attacks for the foreseeable future. A good strategy will often help unlock opportunities for personal and professional growth.

Reputation management typically includes a combination of monitoring, negative content removal, search engine suppression, asset creation and various link-building techniques to improve your appearance on important search results pages (SERPs). Each strategy depends on the unique situation, needs and goals of the individual or business at the center of the effort.

While each strategy is unique, standard ORM may involve:

  • Online analysis and strategy development
  • Negative content removal
  • Personal information removal
  • Content suppression (from Page 1 and 2 of Google)
  • Custom content creation & promotion
  • Wikipedia page editing and creation
  • Business listings creation and development
  • Guest posting strategies
  • Claiming your Google Knowledge Panel
  • PPC and Google Ad strategies
  • Search engine optimization
  • Profile development
  • Ongoing monitoring & maintenance
  • And more

Learn more about our reputation management process here.

A good reputation management strategy begins with in-depth research and analysis of your online footprint. This phase includes:

Step 1: Monitoring the web for all good, bad and neutral mentions of your brand.

Step 2: Analyzing your search results, including for all brand and industry-related keywords

Step 3: Comparing your brand with competitors on major search engine results pages.

Step 4: Scoring overall performance of your brand online, including user/customer sentiment

Step 5: Determining your short- and long-term online goals and the best way to achieve them

Using the data, NetReputation builds a strategy for mitigating negative results and positioning your brand for success as quickly as possible. This strategy may adapt or pivot based on new online activity and threats that present the need for a new course of action.

On average, improving your reputation and getting long-term results takes anywhere from 6 to 12 months or longer, depending on your online situation and needs. While some content removals may take just a few days or weeks, suppressing unwanted search results and building a strong, threat-resistant online presence can sometimes take 1-2 years, if not longer.

Each reputation management campaign is different, and requires a different combination of tactics to ensure success. With varying degrees of difficulty, an evolving threatscape and sometimes unpredictable changes to Google’s search algorithm, working with an experienced reputation professional to manage your online presence is most likely your best option.

How long will it take to repair your reputation? Learn what goes into your reputation campaign and what you need to defend and define your brand online.

Online reputation management is one of the best ways individuals and businesses can monitor, protect and shape public perception on the internet. ORM provides an effective tool for removing items doing serious damage to your image and customer sentiment, and offers a process for influencing opinion and making a positive first impression on employers, customers, and the public.

For individuals, ORM helps create a positive online footprint that highlights and reinforces their best qualities and professional experience. In an age when hiring managers, colleagues, landlords and college administrators research applicants online, this “digital resume” offers a critical advantage that can unlock opportunities and ensure successful outcomes in nearly every aspect of your life.

For companies, the right ORM strategy helps eliminate the online negativity that can do lasting damage to brand opinion and scare away customers. With so much of the buyer experience taking place on the internet, reputation management provides an essential tool for strengthening customer relationships, brand awareness and industry authority, fueling growth and bottom-line revenue.

Reputation management combines numerous technology, strategy and process elements to repair and improve your brand over time. While some removals may be completed in weeks or even days, ORM is a long-term approach that utilizes aspects of content removal, SEO, profile building and monitoring to strengthen results for important search phrases.

Negative content can’t be suppressed overnight, nor can positive assets move up in search results and provide long-term protection in just days. Cutting-edge search engine optimization provides the boost positive assets need to take over search pages, an effort that sometimes takes months, a year or longer to achieve.

But while SEO is vital, each ORM campaign has a different level of difficulty that requires a unique combination of processes to deliver results. A reputation specialist can walk you through what’s needed to take control of your online search presence.

Reputation management costs vary depending on many factors, including your unique online situation, campaign difficulty and the services needed to improve your online standing. Anything from monitoring and content removal to long-term suppression, content creation, public relations and guest posting are often essential elements of ORM and ultimately impact the cost of online repair.

While monitoring and reputation management software companies may promise a cheap and easy way to fix your reputation, they don’t include the resources or expertise needed to solve online problems or provide long-term protection. In fact, using such services will likely leave your brand exposed to threats and even make the situation worse, putting you in a highly vulnerable position that creates even more damage to your reputation.

Comprehensive reputation management solutions require the ongoing work of removal and brand-building experts to ensure long-term success. A reputation team has the experience, knowhow and relationships not just to stop threats in their tracks, but to build a brand that offers protection and peace of mind for the foreseeable future.

Reputation management costs vary depending on many factors, including your unique online situation, campaign difficulty and the services needed to improve your online standing. Anything from monitoring and content removal to long-term suppression, content creation, public relations and guest posting are often essential elements of ORM and ultimately impact the cost of online repair.

While monitoring and reputation management software companies may promise a cheap and easy way to fix your reputation, they don’t include the resources or expertise needed to solve online problems or provide long-term protection. In fact, using such services will likely leave your brand exposed to threats and even make the situation worse, putting you in a highly vulnerable position that creates even more damage to your reputation.

Comprehensive reputation management solutions require the ongoing work of removal and brand-building experts to ensure long-term success. A reputation team has the experience, knowhow and relationships not just to stop threats in their tracks, but to build a brand that offers protection and peace of mind for the foreseeable future.

Investing in reputation management allows you to manage and minimize negative content hurting your online image. It helps you clean up search results while giving you more control over your digital narrative, providing the strategy needed to shape your brand, market your value and build stronger connections with your audience.

Individuals who invest in ORM can create a more positive search engine presence that makes a powerful impression on employers, coworkers, loan officers and college advisors. Doing so can result in better job, career and educational opportunities that increase happiness and your quality of life.

Businesses who focus on reputation management can remove negative articles and consumer feedback damaging their brand while increasing brand awareness, growing their reach and compelling more customers to action - a powerful way to increase impact and profitability.

With so much research, communication, education and business done on the internet these days, the costs of not investing in ORM are significant, and can lead to serious consequences for your livelihood and your brand.

Have more questions on managing your online reputation? Contact a Reputation Specialist today.