What Goes Into It: One Example of Reputation Management Resource Allocation

Every reputation management strategy is different. The chart below outlines how resources may be allocated during a typical reputation campaign.

Please note: this is only an approximation. Because we customize each campaign, your strategy allocation will likely be different.

As this table illustrates, our reputation management process covers a variety of tasks completed during each ORM phase, including analysis, profile development, content creation, publishing and content promotion. Maintenance, monitoring and quality control overlap all phases of your online reputation campaign.

While the allocations listed above outline a fairly typical campaign, they likely won't represent your unique campaign structure or resource needs. Additional elements like review management, new content removal strategies, specialized SEO services and other specific tasks also impact project scope and would affect the makeup of your campaign.