What Goes Into It:
One Example of Reputation Management Resource Allocation

Every reputation management strategy is different. The chart below outlines how resources may be allocated during a typical reputation campaign.

Please note: this is only an approximation. Because we customize each campaign, your strategy allocation will likely be different.

Phase
Action Item
Start
1st Month
Avg. Month
Reputation Analysis
Initial Call/Campaign Intro
4%
Client questionnaire
5%
Internal strategy meeting
10%
Asset Analysis
5%
Removal Assessment
5%
Online reputation audit
10%
Competitive research (gap analysis)
5%
SEO audit
8%
Technical research
10%
Publisher research
10%
Owned web property analysis
5%
Earned media strategy
8%
5%
Asset promotion strategy
8%
Knowledge Panel research
2%
Business listings planning
2%
Wikipedia planning
3%
Profile Development
Website Development
10%
Listings creation
8%
5%
Social profile creation
5%
9%
Schema development
8%
10%
Wikipedia page creation
5%
Content Creation
Content strategy (ongoing)
8%
3%
Content production
17%
20%
Content optimization
0%
10%
Content Updates
5%
2%
Wikipedia editing
3%
3%
Publishing
Blog posting
5%
4%
Scheduling
3%
1%
Third-party outreach (guest posts)
2%
1%
Editing/cross-channel promotion
1%
3%
Content Promotion
Owned promotion
7%
10%
Earned promotion
8%
5%
Outreach
2%
5%
Paid promotion
3%
2%

As this table illustrates, our reputation management process covers a variety of tasks completed during each ORM phase, including analysis, profile development, content creation, publishing and content promotion. Maintenance, monitoring and quality control overlap all phases of your online reputation campaign.

While the allocations listed above outline a fairly typical campaign, they likely won’t represent your unique campaign structure or resource needs. Additional elements like review management, new content removal strategies, specialized SEO services and other specific tasks also impact project scope and would affect the makeup of your campaign.

Want to learn more?

Schedule your free reputation consultation today.