Public Relations Strategy and Services


In our multi-device, hyper-connected world, empowered consumers expect more of you than ever, making reputation management more important than ever. Today, you have to earn their trust, and working with can provide an effective and comprehensive public relations strategy integrated with ORM that will help you achieve your vital business goals.

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Good PR Can Make You Look Better. Great PR Changes Buying Behavior.

The average person sees up to 5 million ads per year. Besides battling for space and coverage attention, PR professionals must also battle to win consumer trust, customer loyalty, and purchasing confidence.

Only 15% of consumers believe what brands say in advertising, which is why Public Relations leverages exposure through established third parties in media and diverse, popular communications platforms to establish your credibility, build consumer trust, and stimulate business and brand growth.

PR changes buying behavior

In our impression-obsessed, attention-seeking industry, the old ways of blasting press releases across various wires, or spamming some poor journalist about your newly updated widget because it’s 1.5% shinier, no longer work. That’s why Public Relations focuses on providing media and diverse communications platforms with newsworthy, substantive information about your business that inspires, excites, and works to build trust and support business growth. Our public relations services are designed to provide real results, helping to stimulate brand awareness and to forge a robust online reputation.

How Can Media Relations Improve Your Bottom Line?

How Can Media Relations Improve Your Bottom Line?

The goal for any business owner should be to create positive relationships between the company and its customers. Media relations, including PR efforts, marketing on social media platforms, and information delivery to targeted media outlets, allow your business to stand out from the competition.


The public relations strategies by NetReputation's team of PR strategy experts are designed to:

  • Identify target audiences
  • Develop a strategic PR plan specific to your needs
  • Identify business events for public relations/public outreach
  • Engage local customers with community relations
  • Leverage the power of earned media, social media channels, and organic website traffic to help put your business front and center

The more people know about your business, the more likely you are to achieve new levels of revenue and business growth. With the public relations strategies services provided by NetReputation, you can get the most from your marketing campaigns while building and preserving a strong brand reputation.

The Components of a Strong PR Strategy

Every company is different, and every PR strategy used by a given company is based on a specific target audience. Despite these differences, there are common elements or components of a good PR strategy to gain a strong competitive advantage in your industry.

These components include:

  • Local media outreach and relations
  • Press release placements on owned media channels
  • Direct consumer communications
  • Community outreach
  • Placements of news items in national press outlets
  • Influencer marketing
  • Press queries management

The Components of a Strong PR Strategy

At NetReputation, our public relations team identifies your broader audience, conducts exhaustive brand identity research, and analyzes your digital footprint for relevant data. Market research also forms an important part of the analysis, giving our PR experts actionable intelligence with which to craft your PR campaigns.

Every successful business needs a PR campaign to build consumer confidence. With the public relations efforts provided by NetReputation and our cutting edge PR tools, you can reach potential customers, ensure positive publicity, and raise awareness of your brand.

Enhancing Public Perception with PR Outreach

Enhancing Public Perception with PR Outreach

A PR strategy does more than help build brand awareness. It also creates a positive public perception of your business, your personnel, your products, and your services. PR efforts have been shown to improve engagement between you and your customers. From owned media to social media outreach, local news media placements, and a range of other PR activities, NetReputation uses the best PR tools on your behalf.

A solid PR strategy is also beneficial for business owners if unexpected events occur. As part of crisis management, PR tactics can help shape the conversation in the wake of an industrial or natural accident, a business misstep, or other factors that have the potential to damage your business reputation. PR tactics to share key messages with stakeholders are crucial during and after every crisis your business faces.

Motivate, Educate, Entertain, and Inspire Your Target Audience

Great PR lets you and your business become the best they can be. Serve your audience diligently, with care, respect, and personality. Achieving objectives with a strategic PR plan is easier than ever before, thanks to the experience of NetReputation.

With a custom, comprehensive public relations initiative from NetReputation, your business can build industry authority, strengthen consumer trust, and generate the long-term brand loyalty needed to outperform and outlast the competition.

public relations for businesses

PR Strategy Services & Specialties

Research and Strategy
Reputation Management
Media Planning & Outreach
Messaging and Positioning
Thought Leadership Promotion
Social and Digital Media Collaboration
Content Creation
Paid Media Management
Press Release Distribution
Social Media Influencer Placements
Brand Repositioning
Brand Relaunches
Product Launches
New iOS or Android App Launch
Driving Impact with Proven Results

Driving Impact With Proven Results

When done right, public relations have the power to improve society. Your brand exists to make the lives of your customers better. They are the flesh and bone of your business, and you want to serve them the best you can. With a good PR strategy in place, you extend the efforts of your overall marketing strategy, allowing you to reach new customers while building positive relationships with existing customers.

How are we different?

Sure, we believe in PR best practices and rock out traditional PR. And yes, we still do time-tested practices like press releases, pitches and media outreach. But we do it differently. Our team streamlines internal and external communications to give you the best brand positioning available, helping to reach your target audiences more efficiently. With expanded media coverage, including social media posts and social media outreach, your PR campaign places you ahead of your competitors.

We create experiences and influence buyer decisions based on exceptional business public relations solutions from the leading Online Reputation Management firm.

Helping Great Brands Create Great Work

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Call us now at (844) 461-3632!

As the leader in online reputation management, NetReputation has helped thousands of clients create and reinforce their PR strategy efforts. We do more than a PR firm to get you in front of new audiences; our team uses Google analytics and investigates societal trends to reveal how we can boost your brand visibility. If you're ready to explore PR strategies that improve your bottom line, we're ready to help. Simply call us today for a free consultation.

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