Enter Human-Centric Public Relations
Good PR changes hearts and minds.
Great PR changes buying behavior.
The average person sees up to five million ads per year. Besides battling for time and attention, we’re also trying to win the battle of trust. Only 15% of consumers believe what brands say. In our impression-obsessed, attention-seeking industry, the old ways of blasting press releases across various wires or spamming some poor journalist about your newly updated widget because it’s 1.5% shinier no longer works.