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How Much Does Reputation Management Cost?

Reputation management cost depends on a variety of factors, including your unique online footprint.

If you’re looking for online reputation management services, you’ve probably already asked yourself, ‘How much does reputation management cost?’

And chances are that since starting your search, you’re either none the wiser, worried or confused about the price.

After all, a quick Google search shows prices ranging from $99 for ORM software to thousands of dollars for enterprise-level ORM services.

The good news? We’re here to get to the bottom of the matter.

Across all providers, a typical campaign will cost somewhere in the $830/month range. This is the median cost of online reputation management services based on currently-listed prices.

Because prices vary from one provider to another, calculating an average rather than median cost gives a total closer to $3,000 per month.

This may be little help when determining the cost of a successful online reputation management campaign.

To calculate these totals, we ignored any provider charging eye-popping amounts of up to $20,000 per month for their services.

Fortunately, NetReputation offers expertly tailored ORM solutions at fair and straightforward prices.

For more on reputation management costs or a free quote, call our Reputation Team at 844-461-3632 today.

And to learn more about online reputation management costs and ORM pricing, read below.

Understanding reputation management service prices

Online reputation management costs depend on a variety of factors. This true at all levels of the market.

For example, one client may want to remove a single negative search engine result. Another, however, requires an ORM campaign that could take a year or more to complete.

Most reputation management campaigns last between three months and one year. Of course, brand online reputation monitoring and protection services may be ongoing.

What affects reputation management cost and pricing?

The main factors affecting ORM cost and pricing are project size and scale. But the easiest way to calculate online reputation management costs is to look at the client.

Generally, small business and individual plans are the most affordable. Medium-sized businesses and smaller companies, however, will likely spend more on a reputation management campaign. A comprehensive campaign may include a wide range of services, including:

  • Reputation monitoring
  • Brand management
  • PPC ad campaign management
  • Public relations
  • Review management
  • Reputation repair

In simple terms, the more services you need to establish, build, and protect your online reputation, the higher the potential expenses. Think of reputation management as a form of insurance against digital threats that can derail your chances of success.

Another factor that influences price is the complexity of the campaign itself. If an individual or a business has only a small number of negative articles or comments online, the campaign may not take long to produce results. If, however, the negative information is excessive — or if negative news articles are posted to high-authority websites — the campaign can take far longer, not to mention requiring additional tools and strategies to clear your name.

But it’s enterprise-level companies and corporations that typically require the most expensive ORM solutions.

Not sure about your reputation management needs? Contact us at 844-461-3632 to get answers today.

Determining a fair price

How do you know if your reputation management prices are fair?

Any reputable online reputation management company will break down costs at the get-go. This is true of off-the-shelf and custom plans alike.

And with full transparency and visibility at the beginning, you’re able to make an informed decision about prices right at the start.

It’s also essential to consider what’s really at stake: your reputation. Ask yourself, ‘What’s my reputation worth?’

Keep this in mind when determining what’s fair to you personally.

Reputation management versus reputation software

You may have seen reputation management software for as little as $99 per year.

This is different from reputation management because it’s software only. Add the countless hours needed to actually benefit from that software, and it becomes a less appealing option.

Learn why it’s best to hire a professional online reputation management company.

Why hire a professional reputation management company?

Unlike reputation management software, a seasoned online reputation management company provides a wealth of knowledge and experience.

Not only do the best reputation management companies offer highly powerful software solutions, they also provide hands-on ORM services.

These may include anything from content marketing and SEO to strategic outreach, website development and more. Even more important, the leading providers of cutting-edge ORM services like NetReputation give you access to account managers who supervise your entire campaign. Our personalized approach means that you’re getting the most from your investment, allowing you to build and maintain a powerful and visible digital presence.

At NetReputation, we proudly offer all these ORM solutions and more!

Types of online reputation management and their cost

Generally, online reputation management is broken down into four areas. These include suppression, deindexing, complete removal and reputation monitoring.

Some clients may need just one of these services. Others may require two or more. Some need all four.

Suppression typically involves a months-long campaign. Deindexing, however, is often tackled for a one-time fee. The same holds true for negative content removal.

Reputation monitoring generally supplements suppression, deindexing, and complete removal campaigns. It’s also provided separately and is usually the cheapest approach to online reputation management.

Justifying the price tag of online reputation management

At their core, managed reputation management services are about protecting something precious: your reputation.

And whether in business or in life, your reputation is the most important consideration when pricing reputation management services.

The same is true from a corporate standpoint. Building a stellar reputation takes time and effort. Don’t let your hard work be undone, particularly when protecting it is more affordable than you think.

For many businesses, online reputation management is an extension of a broader marketing strategy. Accordingly, consider including these services as part of your marketing budget rather than an additional, new cost.

Reputation management costs: frequently asked questions

How much does online reputation management cost?

On average, clients pay anywhere from $2,500 (for a three-month campaign) to upwards of $10,000-$15,000 (for a heavily focused project lasting six months or longer). This is based on widespread average pricing.

What is the average price range of ORM?

Average prices of reputation management tend to skew toward the higher end.

Instead, look toward the current median price. This puts the cost between $550 and $2,000-$2,500 per month for most individuals and small businesses.

How is ORM pricing calculated?

Costs are commonly calculated on a per-client basis, depending on the work involved.

Projects range from content removal and strategic outreach to search engine optimization and website design. The more services required, the higher the cost will likely be.

Are reputation management costs negotiable?

Whether costs are negotiable changes from provider to provider. Proven online reputation management companies will work with you to tailor a solution that’s both highly effective and affordable.

Having a significant positive online presence can also help.

An active social media presence or a professional website may also help lower the cost of reputation management.

Is reputation management worth it?

Of course, that is for you to decide.

Suppose the cost of reputation repair is lower than the financial impact of not addressing the matter. Under these circumstances, professional reputation management is absolutely worth the cost.


If you or your business has been hit with an online reputation crisis, it’s best to speak with the experts.

Ultimately, time is of the essence. For larger businesses, a damaged online reputation can quickly cost millions of dollars in lost revenue.

Whichever route you take, making the best and most informed choice is vital.

Don’t be put off by eye-popping figures you may have seen online. Approach the matter in the same way you would any other online purchase.

Also, consider the cost of other managed services and remember you may only need to budget for a one-off fee or short commitment (little as three months) to achieve desired results.

At NetReputation, we use proprietary technology and proven processes to customize world-class online reputation campaigns for every client. Each campaign is tailored to get measurable, meaningful results as quickly as possible.

Contact us today at 844-461-3632 or request a no-obligation online reputation consultation today.

Updated 8/2022

There are 9 comments for this article

  1. Avatar Adam says:

    Thank you for the post, great topic that more people need to learn about!

  2. Avatar justin says:

    not cheap but worth the money!

  3. Avatar David Ryan says:

    The fact that this breaks down the factors that affect the price of services and the range of available costs is very helpful for businesses of all sizes that are considering investing in reputation management services.

  4. Avatar Jon says:

    Great service!

  5. Avatar Anderson says:

    It was a little costly but online presence is one of the most important things nowadays. Couldn’t be happier with the outcome!

  6. Avatar Gayon says:

    Worth the money

  7. Avatar Philip says:

    Clear breakdown of online reputation management costs, highly informative article.

  8. Avatar Chuck says:

    The breakdown of reputation management costs was enlightening, showing how prices vary widely based on factors like project size and services needed. It’s reassuring to understand that professional reputation management can be tailored to fit different budgets, underscoring the value of protecting one’s online image. This piece demystifies the investment in reputation management, making it clear that safeguarding one’s digital presence is necessary and accessible.

  9. Avatar Theodore says:

    In the end, all you have is your reputation.

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