Lawyers

Most legal clients vet attorneys online before they ever pick up the phone, and the bar’s strict ethics rules make many standard reputation tactics off-limits for lawyers and firms. State bar advertising rules, testimonial restrictions, and confidentiality obligations all shape what attorneys can and cannot do to manage their public profile.

Articles in this category cover reputation strategy that works inside those constraints: ethical review generation, responding to client complaints without violating ABA Model Rule 1.6, managing Avvo and Google profiles, and repairing damaged search results for solo practitioners and large firms alike. For dedicated support, see our legal reputation management services.