Kristine Szarkowitz
PR and Narrative Strategy Lead
Kristine Szarkowitz serves as PR and Narrative Strategy Lead at NetReputation, where she helps individuals, executives, entrepreneurs, and businesses strengthen the way they are seen online. With a strong background in public relations, digital communications, brand positioning, and online reputation management, Kristine develops customized strategies designed to improve visibility, credibility, and trust across search engines, media platforms, and digital channels. Kristine leverages more than 20 years of communications experience to develop and execute plans that deliver industry-leading results.
At NetReputation, Kristine leads public relations and narrative strategy initiatives that support clients looking to build stronger brands, recover from online reputation challenges, and create a more positive digital presence. Her work focuses on helping clients shape authentic stories that resonate with audiences while aligning with long-term business and personal branding goals.
Kristine specializes in strategic communications, media outreach, content planning, online brand management, and reputation development. She works closely with internal teams to create campaigns that combine SEO-driven content strategies with public relations best practices. By blending digital marketing techniques with compelling storytelling, she helps clients increase online visibility and establish authority in competitive industries.
As part of NetReputation’s leadership team, Kristine collaborates across departments to ensure clients receive comprehensive reputation management solutions tailored to their unique needs. Whether supporting a business navigating online criticism, a professional building a personal brand, or a company seeking stronger search engine visibility, Kristine approaches every project with creativity, professionalism, and attention to detail.
Kristine’s experience in online reputation management allows her to understand the impact digital perception can have on both businesses and individuals. In today’s online-first world, search engine results, news articles, online reviews, and social media discussions all contribute to public trust and consumer confidence. Kristine helps clients take a proactive approach to managing these digital touchpoints while developing strategies that strengthen brand reputation over time.
Her expertise includes media relations, SEO content strategy, reputation repair support, digital storytelling, crisis communication planning, and brand messaging development. She is passionate about helping clients communicate their values clearly and effectively while building positive, lasting online narratives.
Kristine also works to identify new opportunities for clients to increase authority through strategic partnerships, earned media placements, and optimized online content. She understands the importance of visibility in today’s competitive online landscape and works diligently to ensure each strategy supports stronger search rankings, improved brand perception, and long-term online growth.
At NetReputation, Kristine contributes to campaigns designed to help businesses and individuals improve search engine results, increase customer trust, and strengthen digital credibility. Her collaborative and client-focused approach makes her a valuable resource for brands looking to protect and enhance their online presence.
NetReputation is recognized as a leading online reputation management company, helping clients across a wide range of industries build, repair, and maintain positive digital footprints. Through customized reputation management services, strategic SEO campaigns, content creation, review management, and digital branding solutions, the company empowers clients to take control of how they appear online. Kristine plays an important role in supporting these efforts by creating narrative strategies that align with client goals and deliver measurable impact.
Known for her communication skills, strategic mindset, and commitment to transparency, Kristine believes successful reputation management starts with authenticity. She understands that every brand and individual has a unique story, and she works to ensure those stories are communicated effectively across online platforms.
Kristine continues to help clients navigate the evolving digital landscape by developing modern public relations and online reputation strategies that support visibility, engagement, and trust. Her dedication to relationship-building, strategic storytelling, and reputation enhancement helps clients position themselves for long-term success online.
Whether supporting businesses, executives, professionals, or public-facing brands, Kristine remains focused on delivering thoughtful communication strategies that strengthen reputations, improve online perception, and help clients confidently manage their digital presence.
