Generative Engine Optimization (GEO) Services To Dominate AI-Driven Search and Help Your Brand Get Ahead
Generative engine optimization (GEO) can give you an edge by placing your brand at the forefront when your audience searches online. You'll boost your brand's influence, performance and visibility in search engines instead of falling behind.
The way people find and engage with information online is being overhauled. Today, internet users learn about brands, information and products with the help of AI-driven search engines. AI overviews already appear on 47% of search engine results pages. This is why you need to purposely create content that will show up in generative search results.
GET YOUR FREE GEO AUDIT TODAYTraditional Search Engine Formats Have Changed
To carve out a space for your brand in AI engines like ChatGPT and Google Answers, you need to shift your focus to generative engine optimization. While traditional SEO practices are still relevant, your online presence will suffer if you’re not optimizing content for AI engines, too.
A large portion of your audience is paying attention to AI-generated responses. The question is: Will your brand content be there for users to find? Or will you miss out on the opportunity to connect with potential customers by only optimizing with traditional SEO?
What Is Generative Engine Optimization (GEO)?
GEO is an advanced strategy that optimizes your brand and content to be more visible in AI-driven search engines.
AI search engines combine traditional search engine optimization with LLMs (large language models) to process information gathered from multiple sources and produce AI-generated responses to user queries. A sharp combination of strategies is used to influence LLMs, including content development for natural language processing, cross-platform engagement, digital PR, and SEO.
GEO influences what the AI model includes in its answers. When your GEO-optimized content is chosen, your brand will be more accessible and trusted by users.
GEO Is the Future — And the Present — Of SEO
Breakneck Growth
ChatGPT and other AI engines can reach millions of users faster than any technology has been able to. With GEO, your brand can seize this exponential growth to become discoverable and influential online.
82%
Of young professionals use a AI tools
Evolving Search Behavior
Search is faster, wiser and more tailored to user queries than in the past. Consumers now favor AI search experiences because they deliver instant, personalized results. If you’re not optimizing for what consumers want, you’re behind the curve.
75%
Recommend AI tools to peers
Industry Relevance
AI is considered essential for businesses today. 82% of 22 to 39-year-olds already use AI tools in their work, and 75% recommend AI tools to peers. Embracing AI optimization will keep your brand relevant as the digital landscape progresses.
3.7x
ROI from AI investments for every $1 a company invests
What Are the Top GEO Strategies for Digital Marketing?
Research Into AI-Generated Results
To understand how your brand can have a presence in AI-generated responses, we analyze the user queries that trigger AI overviews. We also conduct competitor research to identity which brands, products and services generative AI recommends to discover opportunities for your brand to be more visible.
Content Suggestions and Creation
Get actionable suggestions to create content that’s optimized for your brand, generative AI tools (like ChatGPT), and AI-driven search, like Google’s Gemini. You can even have AI create accurate, on-brand GEO content for you.
Formatting for AI Processing
Optimizing content with bullet points, headers, Q&A fields, tables and more positions it for inclusion in AI overviews and featured snippets. Using simplified, natural language and short paragraphs also makes it easier for AI tools to process and summarize the information.
Structured Data
Schema markup helps AI systems better understand, categorize and contextualize your content. Markup is used in several areas of a web page, like the featured image, Q&A sections, and reviews.
Monitoring and Tracking
It’s difficult to determine how your brand is performing across different AI search tools. With GEO services, you can track your brand visibility across various AI engines and topics using data-driven insights. You’ll also be able to optimize the direct traffic you receive from AI tools.
Generative Engine Optimization Frequently Asked Questions
Generative engine optimization is important for brands because AI-powered search engines are no longer the exception — they’re the rule. Unlike traditional search engines, which rank pages in search results, AI search produces comprehensive answers using easy-to-understand language and multimedia.
Many users don’t have to explore beyond AI-powered results to find what they’re looking for. If you don’t create content that’s optimized for AI engines, you’ll miss out on brand exposure.
Generative engine optimization combines traditional SEO practices with how generative search engines interpret and produce information. To create high-quality content that generative AI search engines can interpret, you need both structured data and readable, natural language.
SEO and GEO are both search optimization strategies, but they take different approaches.
The purpose of SEO is to increase the ranking and visibility of web pages on search engine results pages.
The GEO process is for optimizing content specifically for the way generative AI engines work — how they gather, understand and repurpose data. AI-driven search tools, like Google AI overviews, produce accurate and comprehensive responses to queries and place them at the top of the first search results page.
Call NetReputation Today To Speak With Our GEO Experts
Generative engine optimization is a critical component of your digital marketing strategy. It's a profitable one, too — IDC found that for every $1 a company invests in generative AI, there’s a 3.7x ROI.
Put your business in front of those who matter most — your current and future customers — with GEO efforts designed to meet your business needs and work in harmony with AI algorithms.
Don’t lose control of the search engine dominance you worked so hard for. Get your free generative engine optimization audit by contacting us today.
