Andrew Schetter
Strategic Account Director
Andrew is a reputation industry veteran with over fifteen years of experience in high-level digital marketing, online strategy, and client services. A go-to expert in online content development, search engine optimization, and public relations, Andrew leverages his considerable expertise to help clients navigate complex reputation challenges while building strong, positive online brands that support business growth and career advancement.
Andrew’s fifteen years in the reputation industry represent substantial experience spanning multiple algorithm updates, platform changes, and evolutions in how online reputation affects real-world opportunities. This historical perspective enables him to understand what strategies deliver lasting results versus temporary fixes, and how to build reputation programs that withstand future changes in the digital landscape.
His expertise in high-level digital marketing encompasses strategic planning, multi-channel campaigns, audience targeting, conversion optimization, analytics and measurement, and integration across paid, owned, and earned media. This comprehensive marketing knowledge enables Andrew to position reputation management within broader digital marketing strategies and identify synergies that maximize overall effectiveness.
Andrew’s specialization in online content development is particularly valuable in reputation management, where strategic content serves as the foundation for both protecting reputations and building positive presence. His content expertise spans strategy development, editorial planning, writer management, quality assurance, SEO optimization, and distribution across appropriate platforms and channels.
As a go-to expert in search engine optimization, Andrew possesses sophisticated understanding of ranking algorithms, technical SEO factors, on-page optimization, link building strategies, competitive analysis, and the specific SEO tactics most effective for reputation management objectives. Clients and colleagues alike turn to Andrew when facing complex SEO challenges or when standard approaches prove insufficient.
His public relations expertise adds valuable dimension to reputation strategy, understanding how to secure media coverage, develop thought leadership, manage press relationships, craft compelling narratives, and leverage PR opportunities to build credibility and positive perception. Andrew understands that effective reputation management often requires PR skills alongside technical SEO capabilities.
Andrew specializes in serving high-profile clients, executives, public figures, and others who face sophisticated reputation challenges or who require discretion, strategic thinking, and proven expertise. His ability to remain calm under pressure, think strategically during crises, and develop comprehensive response plans makes him invaluable for high-stakes reputation situations.
His fifteen years of client services experience have developed Andrew’s ability to build trust quickly, communicate complex strategies clearly, manage sensitive situations discretely, and maintain long-term relationships characterized by mutual respect and exceptional results. Clients appreciate his professionalism, expertise, and genuine investment in their success.
Andrew’s combination of content development, SEO, and public relations expertise creates unique capabilities for executing comprehensive reputation strategies that address multiple aspects of online presence simultaneously. This integrated approach delivers more powerful results than siloed tactics, building reputations that are both technically strong in search results and substantively credible in public perception.
