Brandon Purdum
Head of Content
Brandon Purdum heads the content team at NetReputation.com for over half a decade, leading a talented group of writers, editors, and content strategists in creating compelling, optimized content that grows the NetReputation brand while ensuring client success across the web. A graduate of Colorado State University (Go Rams!), he brings expertise in content strategy, SEO writing, editorial management, and quality control that elevates NetReputation’s content across all platforms and client campaigns.
As Head of Content, Purdum oversees both NetReputation’s corporate content—including website copy, blog articles, thought leadership pieces, and marketing materials—and client-specific content developed for reputation management campaigns. This dual responsibility requires balancing brand building for NetReputation with execution of client projects that suppress negative content and promote positive digital assets.
Brandon’s five-plus years leading NetReputation’s content operations have established strong editorial standards, efficient production workflows, quality assurance processes, and a content culture focused on excellence, optimization, and results. His leadership has built a content team capable of producing high-volume output while maintaining the quality necessary for ranking in competitive search environments.
His expertise in creating compelling, optimized content reflects understanding that successful reputation management content must satisfy both search engine algorithms and human readers. Content must be keyword-rich and technically optimized to rank well while also being engaging, credible, and valuable enough to maintain rankings over time as Google increasingly emphasizes content quality and user satisfaction.
He specializes in content strategy development, determining what types of content should be created, which platforms and websites should host it, how content should be optimized for target keywords, and how various content pieces work together to achieve comprehensive reputation management objectives. His strategic approach ensures content serves clear purposes rather than being created arbitrarily.
His background in technical journalism from Colorado State University provided strong foundation for writing that combines technical accuracy with accessibility—essential skills for creating content that addresses sophisticated topics while remaining understandable to general audiences. This balance is particularly important for professional reputation building where demonstrating expertise without alienating readers is crucial.
As head of a content team, Brandon manages writers with diverse specializations, coordinating assignments based on subject matter expertise, maintaining consistent editorial standards across all contributors, and ensuring deadlines are met without sacrificing quality. His team management skills enable efficient content production at the scale required to serve numerous simultaneous client campaigns.
His commitment to growing the NetReputation brand through content includes developing thought leadership that positions the company as an industry authority, creating educational resources that attract potential clients, and producing shareable content that expands NetReputation’s reach and visibility. This corporate content supports business development while demonstrating the content expertise NetReputation brings to client projects.
His focus on ensuring client success across the web means Brandon’s approaches every client content project with commitment to creating assets that rank well, represent clients positively, and contribute to comprehensive reputation strategies. He understands that content quality directly impacts client outcomes, maintaining high standards that justify client investments in reputation management services.
