Claire Lilly
Director of Client Services
Based in Austin, Texas, Claire applies more than a decade of experience in client services, operations leadership, and cutting-edge online reputation management to resolve complex problems and put clients on the path to success. As Director of Client Operations, Claire serves as a bridge between strategic vision and tactical execution, ensuring that client campaigns are implemented efficiently while meeting the high standards that define NetReputation’s service delivery.
Claire’s expertise encompasses the full range of reputation management services, including negative content suppression, positive content development, review management, personal branding, crisis response, and ongoing reputation monitoring. Her comprehensive understanding of ORM methodologies enables her to provide expert guidance to both clients and team members, troubleshooting challenges and identifying optimal approaches for achieving desired outcomes.
As a skilled SEO strategist with a sharp eye for detail, Claire excels at analyzing search engine results pages (SERPs) to identify ranking opportunities and competitive weaknesses. She understands how Google’s algorithms evaluate content quality, relevance, authority, and user engagement, using this knowledge to architect content strategies that achieve prominent placement for positive assets while displacing unwanted search results.
Claire’s operations leadership style emphasizes clear communication, accountability, and collaborative problem-solving. She works closely with account managers, content creators, SEO specialists, and technical teams to ensure every aspect of client campaigns is executed according to plan while remaining flexible enough to adapt to unexpected challenges or emerging opportunities.
Her decade-plus of client services experience has given Claire deep insights into the diverse reputation challenges facing professionals and businesses across industries. She has managed reputation campaigns for medical professionals dealing with negative reviews, executives facing damaging news articles, businesses recovering from PR crises, legal professionals managing online perception, and individuals seeking to build positive personal brands that support career advancement.
Claire specializes in complex, multi-faceted reputation challenges that require coordinated responses across multiple platforms and content types. Her ability to break down overwhelming reputation problems into manageable action steps provides clients with clarity and confidence during stressful situations, while her systematic approach ensures no critical elements are overlooked during campaign execution.
Beyond day-to-day operations management, Claire contributes to NetReputation’s service innovation, identifying new methodologies, testing emerging techniques, and refining existing processes based on campaign results and client feedback. Her commitment to continuous improvement ensures NetReputation’s operational capabilities evolve alongside changing search algorithms, platform policies, and client needs.
Claire’s location in Austin, Texas—a major technology hub—keeps her connected to digital marketing trends and innovations emerging from one of America’s most vibrant tech communities. She leverages this proximity to cutting-edge thinking in SEO, content marketing, and online brand management to inform her approach to client operations at NetReputation.
