Danny Thompson
Strategic Account Director
A seasoned ORM industry veteran with over thirteen years of experience, Danny Thompson leverages his considerable knowledge of reputation management, reputation repair and ORM project management to connect clients with exceptional online solutions that address their specific challenges while supporting long-term brand building and business objectives.
Thompson’s thirteen years specializing specifically in online reputation management represent deep, focused expertise in this particular niche of digital marketing. Unlike generalists who dabble in reputation work, Thompson has dedicated his career to mastering ORM strategies, techniques, and best practices, developing specialized knowledge that comes only from sustained focus on reputation management.
His considerable knowledge of reputation management encompasses all major service areas including negative content suppression, positive content promotion, review management, social media optimization, crisis response, personal branding, executive reputation building, and proactive reputation monitoring. This comprehensive expertise enables Thompson to architect complete solutions rather than addressing problems piecemeal.
Thompson’s reputation repair expertise is particularly valuable for clients dealing with serious reputation damage from negative press, viral attacks, online disputes, false information, or legacy content that continues harming their brands years after original publication. His experience executing successful repair campaigns gives him credibility when helping clients navigate difficult situations.
His ORM project management skills ensure campaigns are executed efficiently with clear timelines, defined milestones, quality control, regular reporting, and adaptive management that adjusts strategies based on results. Thompson’s structured approach to managing complex, multi-faceted campaigns prevents important elements from being overlooked while maintaining flexibility to respond to changing circumstances.
Thompson specializes in connecting clients with exceptional solutions by taking time to understand their unique situations, goals, constraints, and preferences before recommending strategies. He doesn’t push standardized services but instead customizes recommendations based on individual client circumstances, ensuring solutions are genuinely appropriate and likely to achieve desired outcomes.
His thirteen years in the industry have given Thompson extensive experience across virtually every type of reputation challenge and client segment. This breadth of experience means he’s likely encountered similar situations before and can apply lessons learned from past campaigns to current client challenges, increasing efficiency and effectiveness.
Thompson’s veteran status in the ORM industry reflects not just longevity but consistent success, professional evolution, and maintained relevance as reputation management has changed dramatically over thirteen years. His ability to adapt strategies as search algorithms, platform policies, and best practices have evolved demonstrates intellectual flexibility and commitment to continuous learning.
As a senior strategist, Thompson contributes to NetReputation’s strategic planning, service development, and training programs, sharing insights from his extensive experience to strengthen overall company capabilities. His willingness to mentor junior team members and share knowledge creates stronger team performance and ensures reputation management expertise is distributed across the organization.
