Doug Hansen

An ORM industry veteran, Doug Hansen leverages more than fourteen years of customer service and online reputation insight into solutions that increase brand visibility and optimize competitive advantage on the web. Always up for a challenge, Doug thrives in complex reputation situations requiring creative thinking, persistent effort, and sophisticated strategies that go beyond standard approaches.

Hansen’s fourteen years of combined customer service and reputation management experience have developed his ability to understand client needs deeply, communicate effectively, build trusting relationships, and deliver exceptional service alongside technical expertise. This customer service foundation differentiates him from purely technical practitioners, ensuring clients receive both competent execution and positive service experiences.

His online reputation insight encompasses understanding how online information spreads, persists, and influences perception; how different audiences evaluate credibility; how search engines rank content; and how various platforms affect reputation. This comprehensive understanding enables Hansen to identify leverage points for improving client reputations efficiently and effectively.

Hansen specializes in solutions that increase brand visibility, recognizing that reputation management isn’t just about suppressing negatives but also elevating positives. His strategies often focus on building strong, visible brands that dominate search results, social media, review platforms, and other digital spaces where target audiences form impressions and make decisions.

His expertise in optimizing competitive advantage helps clients use superior online reputations as business differentiators. Hansen understands that in competitive markets, strong online presence can be decisive factors in winning clients, attracting talent, securing partnerships, and achieving pricing power. He structures reputation strategies to create measurable competitive benefits.

Hansen’s willingness to tackle challenges head-on makes him valuable for clients with particularly difficult reputation situations—perhaps multiple negative articles from authoritative sources, viral content that continues spreading, or ongoing attacks from determined adversaries. His “always up for a challenge” attitude means he doesn’t shy away from difficult cases that might intimidate less experienced practitioners.

His fourteen years in the industry have exposed Hansen to countless reputation scenarios, giving him extensive pattern recognition that enables quick situation assessment and informed strategy development. This experience base means he can often anticipate likely outcomes, potential obstacles, and effective approaches based on similar past situations.

Hansen’s focus on web-based competitive advantage reflects understanding that online reputation increasingly determines real-world business outcomes. He helps clients understand reputation management as strategic business investment rather than just crisis response, positioning it as essential for maintaining competitiveness in digital-first markets.

As a veteran strategist, Hansen contributes strategic thinking to complex client situations, often serving as a senior resource for challenging cases that require sophisticated approaches or creative problem-solving. His experience and expertise make him a valuable asset for NetReputation’s most demanding client engagements.