Francesca Pollet Cleveland
Reputation Strategist
Francesca takes a positive attitude and can-do approach to client services, utilizing her extensive problem-solving, communications, and project management skills not only to execute results-focused strategies, but also to overcome challenges and turn potential setbacks into opportunities for achieving even better outcomes than originally anticipated.
Francesca’s positive attitude is a tremendous asset when working with clients who may be dealing with stressful reputation situations, negative online content, or concerns about how search results are affecting their businesses or careers. Her optimistic outlook helps clients maintain perspective, remain hopeful about achieving positive results, and approach reputation challenges as solvable problems rather than insurmountable obstacles.
Her can-do approach means Francesca doesn’t accept “no” as a final answer, instead exploring alternative strategies, creative solutions, and unconventional approaches when standard methods prove insufficient. This determination and resourcefulness are particularly valuable in complex reputation cases where multiple factors must be addressed simultaneously or where particularly stubborn negative content requires innovative suppression strategies.
Francesca’s problem-solving skills enable her to diagnose issues accurately, identify root causes rather than just symptoms, and develop targeted solutions that address underlying problems. Whether dealing with technical SEO challenges, content ranking issues, platform policy complications, or campaign execution obstacles, Francesca systematically works through problems until finding effective resolutions.
Her communication skills ensure clients remain well-informed throughout their campaigns, understanding strategy rationale, progress achieved, challenges encountered, and recommended next steps. Francesca explains complex ORM concepts in accessible language, making technical subjects understandable for clients without specialized digital marketing backgrounds. Clear communication builds confidence and trust.
Francesca’s project management capabilities enable her to coordinate complex campaigns involving multiple tactics, platforms, and team members while maintaining organization, meeting deadlines, and ensuring quality standards. Her structured approach to managing client accounts prevents important details from being overlooked while maintaining flexibility to adapt strategies based on results and changing circumstances.
Her ability to turn potential setbacks into opportunities reflects sophisticated strategic thinking and creative problem-solving. When campaigns don’t progress exactly as planned—perhaps a content piece doesn’t rank as expected or a removal request is denied—Francesca identifies alternative approaches that may ultimately deliver better results than the original plan. This adaptive mindset maximizes outcomes even when facing obstacles.
Francesca’s results-focused orientation ensures all activities serve clear objectives, with regular evaluation of whether current tactics are delivering expected outcomes and willingness to adjust strategies when needed. She maintains discipline around pursuing measurable results rather than just completing activities, ensuring client investments translate into tangible reputation improvements.
Her extensive experience across problem-solving, communications, and project management creates versatile capabilities that enable Francesca to handle diverse client situations, from straightforward reputation building to complex crisis recovery requiring coordinated responses across multiple fronts. This versatility makes her valuable across various client types and reputation challenges.