Greg Boser

Greg brings over three decades of search engine optimization and digital marketing expertise to NetReputation’s leadership team, serving as a strategic advisor and tactical implementer of advanced SEO methodologies that drive client success. With 30 years of experience navigating the ever-changing landscape of search algorithms, Greg has witnessed and adapted to every major Google update, from the early days of keyword-driven rankings to today’s sophisticated semantic search and AI-powered results.

As VP of SEO and Digital Marketing, Greg oversees the development and execution of comprehensive search strategies that suppress negative content while elevating positive digital assets for NetReputation clients. His extensive knowledge encompasses both white-hat optimization techniques and advanced competitive analysis, enabling him to architect campaigns that achieve sustainable, long-term search dominance for client names, brands, and key search queries.

Greg’s expertise spans the full spectrum of modern SEO practices, including technical SEO audits, on-page optimization, content strategy development, link building campaigns, local search optimization, and reputation-specific ranking tactics. His ability to diagnose ranking challenges and implement targeted solutions has helped countless clients reclaim control of their Google search results, pushing unwanted content off the first page while promoting positive narratives.

Throughout his career, Greg has managed digital marketing campaigns across virtually every industry vertical, from healthcare and legal services to real estate, finance, hospitality, and e-commerce. This diverse experience provides him with unique insights into industry-specific search behaviors, competitive landscapes, and the types of content that resonate with different audiences while satisfying search engine ranking criteria.

Based in Las Vegas, Nevada, Greg maintains strong connections throughout the digital marketing community, staying current with emerging SEO trends, algorithm updates, and industry best practices. He regularly participates in SEO conferences, contributes to industry discussions, and tests new optimization strategies to ensure NetReputation remains at the cutting edge of search engine reputation management.

Greg’s approach to SEO for reputation management differs significantly from traditional website optimization. He understands that successful ORM campaigns require strategic placement of positive content across multiple domains, platforms, and content types—including company websites, professional profiles, social media properties, press releases, guest articles, and industry directories. This multi-platform strategy creates a defensive barrier that protects client reputations from future attacks while improving their overall online visibility.

As a consultant and advisor, Greg works directly with enterprise clients and high-profile individuals to develop customized SEO strategies aligned with their specific goals, whether that involves crisis reputation repair, proactive reputation building, or ongoing reputation monitoring and maintenance. His ability to explain complex SEO concepts in accessible terms helps clients understand the strategic rationale behind campaign recommendations while building confidence in the reputation management process.