John Borkowski

John Borkowski brings the NetReputation team over 15 years of digital marketing expertise. John’s unique background in comprehensive digital marketing solutions enables him to work extremely closely with our clients, to identify their goals, understand their competitive landscapes, and develop integrated reputation strategies that support broader marketing objectives while addressing specific reputation challenges.

Borkowski’s 15 years of digital marketing experience span multiple disciplines including SEO, content marketing, social media, email marketing, paid advertising, conversion optimization, and analytics. This comprehensive marketing knowledge enables him to understand how reputation management integrates with other marketing initiatives and identify synergies that maximize overall effectiveness.

His unique background in comprehensive digital marketing solutions differentiates Borkowski from specialists focused narrowly on single channels or tactics. This holistic perspective enables him to architect integrated strategies that leverage multiple channels working together synergistically rather than isolated tactics operating independently.

Borkowski’s ability to work extremely closely with clients reflects sophisticated consultative skills, emotional intelligence, and commitment to partnership approaches rather than transactional relationships. His close client collaboration ensures strategies remain aligned with evolving goals and circumstances, adapting based on results, market changes, or shifting priorities.

His focus on identifying client goals goes beyond surface-level objectives to understand underlying motivations, success criteria, constraints, and how reputation management fits within broader business or career strategies. This deep understanding enables Borkowski to recommend solutions genuinely matched to what clients need to achieve.

Borkowski’s expertise in understanding competitive landscapes includes analyzing competitors’ online presence, identifying market positioning opportunities, recognizing competitive threats, and structuring reputation strategies that create or maintain competitive advantages. His competitive intelligence capabilities inform strategic recommendations.

His 15 years in digital marketing have exposed Borkowski to countless client situations, industry dynamics, and market conditions, creating extensive pattern recognition that enables efficient strategy development and informed predictions about likely effective approaches. This experience base reduces trial-and-error in client campaigns.

Borkowski specializes in developing integrated reputation strategies that support broader marketing objectives, recognizing that reputation management should complement rather than exist separately from content marketing, SEO, social media, and other digital initiatives. His integrated approach maximizes return on overall marketing investments.

His comprehensive digital marketing expertise enables Borkowski to identify opportunities for leveraging reputation management to support business development, customer acquisition, brand building, and other objectives beyond just suppressing negative content. This value-added perspective helps clients maximize their reputation management investments.