Michael Dattolo
Senior Reputation Specialist
For over half a decade, Senior Reputation Executive Michael Dattolo brings a depth of experience and expertise to the NetReputation sales team, leveraging a strong background in reputation management and online brand repair to help businesses and professionals overcome online challenges, take control of their digital narratives, and build positive presence that supports their success goals.
Dattolo’s five-plus years specializing in reputation management have developed comprehensive knowledge of ORM strategies, proven sales techniques for reputation services, and understanding of the diverse challenges facing different client segments. This focused expertise enables him to provide informed guidance, set realistic expectations, and structure appropriate solutions for prospects’ specific situations.
His depth of experience includes exposure to countless client situations across industries, reputation challenges, and service requirements. This breadth of practical experience creates pattern recognition that enables Dattolo to quickly assess prospects’ needs, identify likely effective strategies, and recommend appropriate service packages that match their circumstances and budgets.
Dattolo’s strong background in reputation management enables him to speak credibly about ORM strategies, explain technical concepts accessibly, demonstrate understanding of prospects’ challenges, and build confidence through obvious expertise. His technical competency differentiates him from purely sales-focused professionals who lack substantive understanding of reputation management services.
His expertise in online brand repair is particularly valuable for prospects dealing with serious reputation damage—negative press, viral attacks, false information, or legacy content that continues harming their brands. Dattolo’s experience helping clients recover from significant reputation damage gives him credibility when consulting with prospects facing similar challenges.
As a senior reputation executive, Dattolo handles sophisticated prospects including executives, professionals, and business owners who require consultative approaches, strategic guidance, and confidence that solutions will be executed by experienced professionals. His senior status signals expertise and capability appropriate for higher-value engagements.
Dattolo specializes in helping businesses overcome online challenges affecting revenue, customer acquisition, competitive positioning, or brand value. His understanding of business contexts enables him to connect reputation management benefits to concrete business outcomes that justify investments and demonstrate clear return on investment.
His five years with NetReputation’s sales team have contributed to company growth through consistent client acquisition, high-quality prospect qualification, and focus on appropriate solution matching that creates satisfied clients likely to continue services long-term and refer others based on positive experiences.
