Patrick Wentland

Patrick Wentland serves as Vice President of Strategic Accounts at NetReputation, bringing twelve years of online reputation management and technology services experience to his leadership role overseeing client retention, revenue growth, and strategic partnership development. In this capacity, Patrick is responsible for maximizing account profitability while ensuring NetReputation’s most valuable client relationships receive exceptional service and measurable results.

Patrick’s expertise in account management extends across the entire client lifecycle, from initial consultation and strategy development through campaign execution, ongoing optimization, and long-term relationship nurturing. His deep understanding of ORM methodologies, combined with strong business acumen, enables him to identify opportunities for account expansion while ensuring clients receive appropriate services matched to their evolving reputation needs.

As VP of Strategic Accounts, Patrick leads a team dedicated to managing high-value client relationships, including C-suite executives, medical practice groups, law firms, real estate teams, and multi-location businesses requiring comprehensive reputation management solutions. His leadership style emphasizes consultative selling, data-driven decision making, and proactive communication that keeps clients informed about campaign progress and emerging opportunities.

Patrick specializes in developing customized retention strategies that transform one-time clients into long-term partners who view NetReputation as an essential component of their digital marketing infrastructure. This approach has resulted in industry-leading retention rates and strong client advocacy, with many strategic accounts referring new business and providing testimonials that support NetReputation’s market position.

His decade plus years of experience in the ORM and tech services industries have given Patrick comprehensive knowledge of the challenges facing businesses and professionals in managing online reputations. He understands the impact that negative reviews, unfavorable news articles, competitor attacks, and outdated information can have on revenue, career opportunities, and brand perception. This empathy, combined with technical knowledge, enables him to architect solutions that address root causes rather than just symptoms.

Patrick’s approach to strategic account management involves regular business reviews, performance analysis, competitive benchmarking, and strategic planning sessions that ensure client campaigns remain aligned with evolving business objectives. He proactively identifies emerging reputation threats and opportunities, recommending service adjustments that maximize return on investment while protecting client brands from potential damage.

Beyond client-facing responsibilities, Patrick plays a crucial role in NetReputation’s business development initiatives, identifying partnership opportunities, negotiating strategic alliances, and representing the company at industry events. His ability to build relationships with complementary service providers, technology vendors, and industry influencers has expanded NetReputation’s capabilities and market reach.

Patrick’s leadership of the strategic accounts team includes ongoing training and development focused on advanced ORM techniques, consultative selling skills, and customer success methodologies. He believes that exceptional client outcomes begin with exceptional team capabilities, investing in professional development that keeps his team at the forefront of reputation management expertise.