Steve Cook
Client Services Manager
Steve Cook is a seasoned e-commerce and business development professional who brings exceptional business savvy to the NetRep team. A NetReputation team member since June 2021, Cook has a passion for helping others and tailoring online repair and reputation management solutions to meet specific client needs, combining his business expertise with deep understanding of how online reputation impacts revenue, growth, and competitive positioning.
Cook’s background in e-commerce gives him valuable perspective on how online reputation directly affects business performance, particularly for companies that sell products or services online where reviews, search results, and online perception heavily influence purchasing decisions. This e-commerce expertise enables him to speak credibly with business owners about reputation’s ROI and revenue impact.
His business development experience has developed Cook’s ability to identify opportunities, build relationships, understand client business models, and structure solutions that align with strategic objectives and budget parameters. He approaches reputation management consultations from a business perspective, focusing on outcomes that matter to bottom lines rather than just technical deliverables.
Cook’s passion for helping others is evident in his consultative approach to sales, taking time to understand each prospect’s unique situation, educating them about reputation management options, and recommending solutions genuinely matched to their needs rather than pushing inappropriate services. This ethical, client-centered approach builds trust and creates long-term relationships.
His expertise in tailoring online repair solutions recognizes that no two reputation challenges are identical. Cook works with clients to understand their specific issues—whether negative articles, bad reviews, damaging social media content, or competitive attacks—and customizes strategy recommendations that address their particular circumstances rather than offering generic packages.
Cook specializes in working with businesses across diverse industries including retail, professional services, healthcare, legal, real estate, hospitality, and B2B services. His ability to quickly understand different business models, revenue drivers, and competitive dynamics enables him to provide relevant guidance and speak knowledgeably about how reputation affects success in various sectors.
His exceptional business savvy enables Cook to connect reputation management benefits to business outcomes that executives and business owners care about: customer acquisition cost, lifetime customer value, competitive differentiation, pricing power, partnership opportunities, and talent attraction. This business-focused perspective helps clients justify reputation management investments by understanding concrete returns.
Since joining NetReputation in 2021, Cook has built a strong track record of client acquisition, relationship development, and customer satisfaction. His clients appreciate his straightforward communication style, business-focused recommendations, and genuine interest in their success beyond just closing sales. Many clients work with Cook on multiple campaigns or refer other businesses based on their positive experiences.
Cook’s e-commerce background also informs his understanding of digital marketing ecosystems, enabling him to explain how reputation management integrates with SEO, content marketing, social media, email marketing, and other digital channels. This holistic perspective helps clients understand reputation management as part of comprehensive digital strategies rather than isolated services.
