Tivonah Reed
Director of Review Management
Tivonah heads up NetRep’s growing Review Management squad, providing expert oversight of each client campaign while ensuring swift results across all review repair and removal efforts. A skilled team leader with five years of extensive experience in online review management, reputation strategy, and client advocacy, Tivonah understands the critical importance of review profiles for businesses across industries and leads a team dedicated to helping clients overcome negative review challenges while building strong, positive review reputations.
As Director of Review Management, Tivonah oversees comprehensive review services including negative review removal campaigns, review response strategy, positive review generation programs, review monitoring systems, and crisis response for sudden review attacks. Her leadership ensures clients receive coordinated, effective solutions that address both immediate review problems and long-term review profile health.
Tivonah’s five years of specialized focus on review management have given her deep expertise in the policies, procedures, and requirements of major review platforms including Google Business Profile, Yelp, Facebook, Trustpilot, Better Business Bureau, industry-specific review sites, and countless other platforms where customer reviews influence business success. This platform knowledge is essential for identifying legitimate removal opportunities and crafting compliant removal requests that achieve results.
Her experience managing review campaigns across diverse industries—from healthcare and legal services to restaurants, retail, automotive, home services, and professional services—has developed her understanding of how review dynamics differ by business type. Tivonah knows which review strategies work best for different industries, what review metrics matter most in various sectors, and how to tailor review management approaches to specific business contexts.
Tivonah specializes in swift results, understanding that negative reviews can immediately impact business revenue, customer acquisition, and competitive positioning. Her team’s efficiency in identifying violations, preparing removal requests, following up with platforms, and escalating when necessary ensures clients see progress quickly rather than enduring lengthy delays that allow negative reviews to continue damaging their businesses.
Beyond removal services, Tivonah oversees positive review generation strategies that help clients build strong review profiles that withstand occasional negative feedback. She understands that sustainable review reputation requires ongoing positive review acquisition, not just reactive removal efforts when problems arise. Her proactive approach builds review resilience.
Her expertise in review response strategy helps clients handle negative reviews that cannot be removed, crafting professional responses that demonstrate commitment to customer satisfaction, address legitimate concerns, and mitigate damage through constructive engagement. Tivonah knows that well-handled negative reviews can actually enhance credibility when responses show businesses take feedback seriously.
As a team leader, Tivonah has built a review management squad characterized by platform expertise, persistence in pursuing removals, empathy for clients dealing with review challenges, and commitment to delivering results. She provides ongoing training on platform policy updates, effective removal techniques, and best practices for review reputation management.
Tivonah’s leadership of the growing review management division reflects NetReputation’s increasing focus on this crucial aspect of online reputation. As reviews become ever more influential in consumer decisions and business success, her expertise and team capabilities position NetReputation to serve growing client demand for professional review management services.
