How Search Engine Optimization Experts Can Elevate Your Online Presence

This article discusses the different ways that search engine optimization experts can help your brand improve its search rankings on Google and other search engines.

Search engine optimization (SEO) is a necessary part of digital marketing for brands that want to increase their online visibility by improving search engine rankings. With the right SEO strategy from an online reputation management company or expert SEO consultant, you can do the following:

• Build brand awareness
• Drive organic traffic to your website
• Get more conversions

Companies that provide expert SEO services use a variety of techniques to achieve results like this, such as content marketing, keyword research and technical SEO. Together, these SEO solutions can optimize your website performance in search engines.

An SEO marketing company will have a deep understanding of how Google Search and other search engines work. This allows them to develop a custom strategy for each brand to outrank the competition.

At NetReputation, we provide SEO and ORM information and services to help you protect your digital presence. Call us at 844-461-3632 or fill out the contact form below to learn more.

The Main Benefit of SEO Services: Improving Search Rankings

Improving your website performance in search is the biggest benefit of utilizing SEO tactics. When you gain higher search rankings, your website will be more visible and it will experience more organic traffic.

Better search engine rankings have other perks, too, such as:

• Brand credibility
• Conversion rates
• Qualified leads

A solid digital marketing strategy that includes search engine optimization will target relevant keywords to improve their chances of your content ending up on the first search engine results page (SERP). And being on the first page is extremely important — the top 3 Google results get 54% of all clicks, and less than 1% of users go beyond the first results page.

When your web pages are optimized for search engines, your brand’s online reputation and ability to attract customers will both improve.

Content Marketing Strategy: Creating Effective Content

Content is a cornerstone of search engine optimization. Your content is where your relevant keywords will be expertly placed to attract and engage with your target audience.

An effective content marketing strategy will include various elements, such as:

• Keyword research
• Content optimization
• Regular updates

Don’t overlook that last part. Regularly updating your content keeps it fresh and relevant, which is important for pleasing your audience as well as Google.

Also, while keyword optimization is important, don’t overdo it. Keyword stuffing — when you use too many instances of a word or phrase to purposely manipulate organic search results — sounds unnatural, and it could actually reduce your likelihood of showing up on the first SERP.

Instead, focus on natural language and work in keywords so they sound authentic, not forced.

In addition to improving keyword rankings, content marketing also helps establish your brand as an authority in its niche. Often, business owners and other brand leaders will use content marketing to show their thought leadership in their industry.

On-Page SEO Optimization: Meta Descriptions and More

With on-page SEO, you’ll optimize the different elements of your website to improve its rankings. By having an SEO strategy in place, you’ll be able to create content and metadata that’s search engine-friendly.

Metadata includes the meta tags, titles and descriptions that are created behind the scenes. Unlike the main content, which anyone who clicks on a web page link will be able to see, metadata happens on the backend.

Internal linking is another element of on-page optimization. With internal linking, you’ll link between webpages on your website to connect different pieces of content.

Instead of simply linking to any and all pages of your site in a haphazard way, though, a good internal linking strategy will provide context to both the reader and Google web crawlers without making the structure of your site confusing.

Overall, like with other SEO efforts, on-page optimization can increase website visibility, traffic and leads.

Take control of your online presence, whether you’re working on your personal brand or your business. Call us at 844-461-3632 for more information.

Understanding Technical SEO

Technical SEO is not as much a part of on-page optimization as it is a type of SEO that overlaps with it.

With technical SEO, a website’s technical elements will be optimized in order to improve its rankings, including:

• Content
• Metadata
• Mobile responsiveness
• Security
• Website speed
• Website structure

By focusing on these technical parts of a website, search engines will have an easier time crawling and indexing it. When your webpages are indexed, there’s a possibility your links will be pulled by the search engine when a user inputs a query. As a result, people may click on your link, leading to organic traffic for your site.

Off-Page Optimization: Building Backlinks and Social Signals

As its name implies, off-page optimization involves SEO tasks that are off the main website. However, the goal is still to improve your website’s rankings. Instead of optimizing your content or technical website aspects, though, you’ll use social signals to achieve your goal.

Off-page optimization strategies include:

• Building quality backlinks from high-authority sources
• Developing relationships with other sites and creators
• Getting more brand mentions
• Improving your online reputation

• Increasing your social media presence and influence
• Encouraging social sharing amongst your audience

Off-page optimization’s main goal is to improve your site’s authority. Gaining authority is an important part of business growth, as it’s what will encourage people to trust your brand. Trustpilot found that for over 95% of people, the top factor that increases trust in a company is if it has a good online reputation.

Local SEO Approach: Targeting Local Audiences

For brands that target geo-based customers with their digital marketing strategy, local SEO can’t be overlooked.

With local SEO, your website will be optimized specifically for local search results. This means your brand will be more visible in location-based searches, like the following:

• best pizza place in queens
• coffee shop with wifi in san diego
• divorce lawyer seattle
• emergency locksmith orlando
• hair salon near me

Like other types of SEO optimization services, local SEO includes backlink-building, content development and metadata. Additionally, local SEO specialists will focus on your presence in local directories and online review management.

To circle back to review management for a second, this is a crucial part of your local SEO strategy. BrightLocal found that for 91% of consumers, their overall perception of big brands is impacted by reviews of local branches.

At NetReputation, we work with local businesses to help them rise to the top of search results. Give us a call at 844-461-3632 to learn more.

Measuring Success: Tracking Search Rankings and Analytics

You won’t be able to understand whether or not your strategy is working without looking into the data. It’s important to measure different types of metrics like search rankings, organic website traffic, engagement, and conversion rates.

While you can use a free tool like Google Analytics to measure the effectiveness of your strategy, an SEO services company will have advanced software to make sure every piece of important data is tracked, understood and acted on.

The only way to knowledgeably refine your SEO efforts is to measure the success (or failures) of your campaign and make the necessary changes moving forward.

SEO Consulting Services: Expert Guidance and Support

Do you need professional SEO services to handle everything we’ve discussed? Not necessarily, but for most business owners, learning about SEO and finding the time to manage every aspect of it is way too tall an order.

That’s where SEO consultants and full-service SEO marketing services come in.

Expert SEO Consulting

If you’re looking for some guidance about your SEO strategy but you plan to handle a majority of it on your own, you may be most interested in working with SEO consultants. These specialists will audit your site, perform keyword research, and help you optimize on- and off-page search engine optimization elements. Some SEO consultants will actually do the work for you, while others will provide you with the expert consulting you need to move forward on your own.

Full-Service Search Engine Optimization Services

There’s also the option to completely hand over your SEO-based business objectives to an SEO team that will do it all for you. This is a popular choice for busy entrepreneurs or business owners who don’t have the know-how, time or even interest to tackle everything that SEO requires.

Get started today with a free SEO consultation with one of our experts. Call us at 844-461-3632 to speak with a member of our team.

FAQ About Working With an SEO Company

What is a search engine optimization specialist?

A search engine optimization company or specialist will offer expert-level guidance, support and services to help individuals or brands improve their online presence and search rankings. The best SEO specialists will have a proven track record of managing successful campaigns, and they’ll be more than willing to show you proof of their successes. They’ll also have in-depth knowledge of white hat SEO techniques for different search engines, along with a commitment to continually learning as the industry evolves.

It’s also important to make sure the SEO agency you choose provides personalized support. SEO campaigns are not one-size-fits-all. You want an SEO company that will treat your brand like the singular, distinct entity it is. Every client should receive SEO services that are customized to their business and goals.

How much does an SEO expert cost?

The cost of hiring SEO consultants will vary greatly depending on the SEO agency you work with and your specific business needs.

Freelance SEO services, for example, can range from $50 to $200 per hour or $1,000 to upwards of $7,500 if you pay per project.

An SEO agency will likely charge a retainer that can range anywhere from $1,000 to over $10,000, depending on the specifics of your business needs. Commonly, smaller businesses will pay less than enterprise-level businesses. Here’s a sample price breakdown an SEO agency may charge based on business size:

• Small Business: $1,000 to $3,000 per month
• Mid-Sized Business: $3,000 to $7,500 per month
• National or Enterprise Business: Over $10,000 per month

Additionally, more experienced SEO consultants will charge a higher rate than newbies. Another consideration is whether or not you need local SEO, as targeting local customers with an SEO strategy is often less costly.

Are SEO experts worth it?

For many businesses, investing in SEO services is worth it. If you sell products or services online, need to attract more organic traffic to your webpages, or are in a competitive market, SEO experts will employ sustainable and effective SEO strategies to improve your key performance indicators (KPIs).

For certain businesses, especially larger businesses or brands in competitive markets, DIY SEO services aren’t enough to conduct thorough keyword research, monitor keyword rankings, get on the first search engine results pages, utilize social media platforms, etc.

Contact Our SEO Agency Today

Are you ready to develop an effective and customized SEO strategy that will elevate your website, drive more traffic and put you in front of your target audience? Get in touch with NetReputation’s SEO consultants today to gain the competitive edge your business deserves.

Call us at 844-461-3632 or fill out the contact form below for a free consultation about how our SEO services can help you achieve your goals.