What is the most popular online reputation management trends this year? How can your company gain a competitive advantage online? Online reputation management is the way in which a brand builds and maintains its online reputation. In today’s digital world, a company’s online reputation is one of its most valuable assets. Word of mouth …
Having trouble learning how to track brand mentions or efforts online? Did you know that by the end of 2019 the Facebook platform alone generated 2.5 billion more active monthly users? 66% of which claim the like and follow brands they are attracted to online. When it comes to monitoring your web presence on …
As consumers become more reliant on the internet for information about the brands, businesses, and products they invest in, one element of customer relations has become more important than ever: online reviews. Consumer ratings don’t only draw web attention to the quality of a brand; they also play a massive role in the evolution of a …
Executive brands can be one of the most difficult professional groups to gather. It takes trust and loyalty to be able to depend on another individual for your or your business’ overall success long-term. Building an executive brand is much like draft players into the NFL or the NBA. It is an art, it …
Ask yourself two important questions that will help determine your brand objectives. What’s it that you want your brand to perform for your organization? And exactly what do you want other people to know and say about your services or products? Some sample goals might include being realized by acquiring a particular award, picking …