Online Reputation Blog

PR vs. Reputation Management: Key Differences

PR vs. Reputation Management: What’s the Difference?

Our guide to PR vs. reputation management below is designed to help you make intelligent decisions about your digital marketing strategy.
 
In the field of digital marketing, confusion between online reputation management (ORM) and public relations (PR) exists. While these two practices may seem similar at first glance, there are significant differences in terms of their purpose, …

What is a Reputation Manager?

What is a Reputation Manager?

Do you need a reputation manager? In our guide, learn what these important figures do in shaping your online reputation management campaign.
 
In the internet age, how you are perceived online is an essential part of your presence. Customers turn to online tools like Google or other search engines to learn about the people and businesses around them. …

Review Gating 101: What it is and the risks involved.

What is Review Gating?

Review gating is more than a bad practice — it can put your business at risk. Learn what review gating refers to and how there’s a better approach to collecting positive feedback from your customers in our guide below.
 
Think about the last time you wanted to find a new restaurant in your area or needed service for your home or car. …

Protect Your Brand Reputation

6 Efficient Techniques to Protect Your Brand Reputation in 2023

Protect your brand reputation with the easy-to-implement techniques in our guide below.
 
It goes without saying that a company’s most valuable asset is its brand reputation. Protecting your brand reputation is more crucial than ever in the modern world, when information travels at the speed of light, and social media can make or break a corporation. …