In this article, we’ll discuss why you need online reputation management in 2025.
With so many people online every single day, advertising is often seen as an untrustworthy and dishonest source of information. In response, consumers have gravitated toward searching for business information themselves.
It’s important to have a positive brand reputation online when consumers see search engine results, social media posts and other sources of information.
Today, having an online business strategy is a must for any company that wishes to grow its online presence, reach future customers and encourage positive feedback. An online business strategy allows your company to be able to effectively control the information users can see about you, including company information, online reviews (both positive reviews and negative reviews), and social media accounts.
Along with controlling your brand’s online presence, there are a variety of other reasons for employing ORM strategies.
You can take control of your online reputation, whether you’re working on your personal reputation or your professional digital presence. Call us at 844-461-3632 for more information.
Increase Loyalty From Your Target Audience
Without loyal employees, how well can your business function? If a company is poorly rated online and has a list of employee complaints, this will sway potential highly-skilled employees from wanting to work with the business. According to CareerArc, 64% of consumers stop buying from a brand after learning that the company treats employees poorly.
This also pertains to loyal consumers. A lack of loyal customers will push potential customers away. As many as 90% of online shoppers won’t purchase from a company with a poor reputation.
On the other hand, having customers who repeatedly trust your business will improve online ratings, increase positive reviews and promote word-of-mouth marketing.
Taking care of both your employees and your customers — including enabling them to rate your business and provide feedback — is one of the best ways to attract new customers and referrals.
Encourage Positive Search Results To Build Trust
Along with increasing consumer loyalty, building trust and transparency with your audience can help ensure long-term success. According to over 95% of responders to Trustpilot’s report The Value of a Trustworthy Brand Reputation, the top factor that increases trust in a company is if it has a good online reputation.
There will always be negative reviews and negative search results, but there are ways to combat damaging content and enable your business to maintain a positive reputation. While ORM does not strive to control what users are saying, your strategy will exercise control over what people can see about your company online.Â
An ORM plan utilizes search engine optimization (SEO) practices to help build up positive, relevant pages while suppressing negative news articles and other harmful brand mentions. As negative content is pushed further down in search engines, positive pages rise to the top. This enables your consumers to see the best brand image possible on search engines and social media channels.
Suppression can make a real difference when you’re not able to completely remove negative brand content. The top 3 Google search results get more than 54% of all clicks, and most users don’t go past the first SERP — less than 1% click on a result on the 2nd page, Backlinko found.
NetReputation provides information and services to help you protect your digital presence. Call us at 844-461-3632 to learn more or fill out the contact form below for a free consultation.
Improve the Image of Your Business Online
Without reputation management, your company will have a challenging time attracting potential customers and reaching growth targets. But by prioritizing your brand, you can quickly stand out from the competition. According to Lucidpress, companies that demonstrate brand consistency increase revenue by 10-20%, yet only 30% of organizations with brand guidelines actually enforce them on a regular basis.
Managing your brand’s reputation enables you to improve your business by controlling the online conversation.
This also combats any negativity that may come from other sources online, like social media, news media, forums, etc. And it gives a platform for users to speak positively about your company.
Together, ORM allows you to answer consumer queries, build stronger relationships, increase loyalty and establish a positive online reputation.
Contact NetReputation for ORM in 2025
Today, your digital reputation is a critical part of both your professional and personal identity — and your success. As businesses and individuals continue to interact online, the need for ORM grows as well.
Are you ready to take control of the digital narrative? Do you need help with ORM strategies like reputation monitoring or online review management?
You don’t have to let negative comments and information online tarnish your business or professional reputation.
Our ORM services include content removal, review management, branding, content creation and more. It’s time to take back control of how people perceive you online so you can attract the opportunities you deserve.
Contact our team of expert ORM specialists to boost and safeguard your image by calling 844-461-3632 or filling out the contact form below.
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by Net Reputation