What is the impact of negative social media reviews on your business in 2022?
It’s overwhelming to see how so many companies are not aware of the negative impact bad social media reviews have on their businesses. By not taking into account and acting upon the effects of poor reviews, posts, and comments, they can end up suffering irreparable consequences.
If you don’t care about what people say about your brand on social media sites, this article will make you reconsider. Keep reading and find out why you should be really concerned about the negative effects of social media on business!
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Turning Customers Away From Your Company
The main negative impact of social media on business comes from the risk of bad reviews turning away the interest of potential consumers in your products.
Many studies state that reviews on popular social media websites like Facebook or Twitter are taken with the same seriousness as the recommendation of a friend. So, whether the feedback is justified or not it could hurt your ability to bring in new customers and impact your presence and business growth.
Increasingly, people are using social media platforms to evaluate companies based on their review profiles. Just like reviews on Google or on third-party sites like Yelp, positive reviews on Facebook can help to drive business growth. Negative reviews, as you might imagine, have the opposite effect, eroding the trust you need to achieve your business goals.
Positive reviews are ideal, but what if customers have left bad reviews about your business? Can you afford to miss out on new opportunities because negative reviews are standing in your way?
In conclusion, a negative social media review could undermine how people perceive your brand, driving customers toward your competitors.
Losing Your Customer Service Reputation
Sometimes, businesses believe that the best way of dealing with social media negatives is to ignore them entirely.
That’s actually the worst thing you can do! Ignoring reviews will end up destroying the reputation of your brand and customer service as you’ll likely seem not to care for your audience.
In addition, you should always reply to a bad review and try to rectify the situation, sending the ball back into the customer’s court. So then it will be up to them to get back to you in time and manner. Understand that, many times, angry customers will leave a bad review which, even if justified, will wear down over time, more so if you’ve replied.
By responding professionally and with attention to detail, you can turn the situation into a win.
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The Negative Effects Of Social Media On Business: Online Community Damage
One of the reasons why businesses like to have thriving Facebook pages is to create a community of people who love their products and services.
But who wants to be part of a community that’s filled with negativity? Imagine looking for a nursing home for a family member on a search engine, but you see a assisted living facility with many negative reviews online. Would you contact that business?
If your page is covered in negative reviews, you will find it hard to encourage people to trust you and want to be part of that. Losing your online community is one of the biggest negative impacts of social media on business.
Remember: Fake News Travels Fast
Sometimes it doesn’t matter if accusations are true or not. Nowadays, most people know that fake news travel much faster among social media users than the truth.
You have to be tuned into the social media negatives people spread about you and your company and respond to them promptly. Failing to do this will only lead to that fake piece of information expanding even faster, which happens when you don’t have a proper social media monitoring process.
There are various tools online to assist you in monitoring your name online. We highly recommend using Google Alerts to track your name or brand across the web and manage the negative impacts of social media on business efficiently.
What Can You Do About Negative Attention On Social Media Platforms?
Here are the main things you need to do to lessen the negative effects of social media on business:
- Respond to negative comments immediately
- Encourage good reviews and good news coverage
- Be a better business
Last Words On Damage Control For Negative Stories
Does it seem hard to manage the negative impacts of social media on business?
Customers are easy to satisfy and problems are easy to avoid with the right level of care and attention. But, to prevent social media negatives from causing too much damage, you have to stay on top of things!
Put a procedure in place where you monitor what people are saying about your business on your primary social media channels. If you need help don’t hesitate to get in touch with us!
At Net Reputation we have both the experience and tools to help you avoid any negative effects of social media on your business, and create a positive image for your target audience.
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