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In 2021, it’s impossible to overlook the importance of a positive online reputation. A positive online reputation is now crucial for individuals from all walks of life. With that, so is online reputation defense.
From teenagers fresh out of high school to the CEOs of the world’s largest companies, online reputation is more important than ever.
Schools, universities and employers across the board routinely search applicants, candidates, colleagues and customers online.
At the other end are school principals, company presidents, politicians, and others, professionals who can quickly be brought to their knees by an online reputation crisis.
So, what does this mean for you?
It means the same as for anyone else, regardless of who you are: we’re all at the mercy of possible online defamation.
What’s more: it’s not just defamation that can hurt you in today’s digital world. These days, anything from bad press and poor reviews to old social media posts can quickly undo nearly any individual, business, or organization.
It’s for this reason that online reputation defense must never be overlooked or ignored.
Do you need online reputation defense?
Of course, online reputation defense is more important for some than it is for others.
While some retired seniors may have little hanging on their online reputations, many students, job candidates and career professionals are likely at the mercy of online information.
Before an individual is ever researched on Google or Bing, it’s crucial they understand the potential consequences.
Sure, it’s easy to assume nobody is googling your name. But it’s not only job-seekers and college applicants facing the wrath of online researchers. Nor are celebrities and politicians the only ones featured in the digital spotlight.
Online reputation defense reports
Hiring managers and admissions professionals aren’t the only ones searching people online. In fact, reports suggest an increasing number of people are now researching dating app matches before the first date.
What’s more: banks and financial lenders are now searching loan applicants online before they sign on the dotted line.
Imagine being turned down for a date or loan because of a bad result on Google, including:
- An arrest record
- A negative news story
- A long-forgotten social media post
- An unflattering mugshot or image
- A poor review of your services or business
- A salacious blog posts featuring you as the bad buy
- Any other negative, lewd, or defamatory comment
And if you’re a business owner, you likely face even greater reputational risks, including negative reviews, one-star ratings and unkind remarks from competitors and consumers.
The impact of even a single bad review or negative article can be devastating for your online reputation. And not only could that unflattering link cost you a date, but also your education, your career, your chances of securing a mortgage and more.
A bad reputation can hurt more than yourself
What’s even worse: that online negative could pose a serious threat to loved ones, including your spouse, children, relatives and more. For this reason alone, everyone should consider an online reputation defense strategy.
Remember those retired seniors we mentioned? What if your grandpa or favorite aunt were arrested for DUI? While they may have little riding on their own online reputation, publicly available arrest records and local news features can have far-reaching effects.
Those tied to your relatives by name or location, particularly in a small town, can quickly find themselves guilty by association.
Of course, this is just one of many possibilities. Yet, it’s a stark reminder of why online reputation defense is fundamental in today’s digital age, no matter who you are.
Understanding online reputation defense
Understanding online reputation defense ultimately begins and ends by recognizing the risks of not having a good strategy.
Fortunately, there is good news. Professional online reputation protection is one of the most affordable and cost-effective ways to defend and define your brand online.
Why? Because a good online reputation defense strategy is both preventive and proactive.
Affordable, effective and preventive
With an effective online reputation defense plan, you’re equipped to mitigate threats and manage online crises. In fact, the right online reputation strategy can help you avoid an online crisis altogether.
Nobody wants to be arrested, or have their name or business dragged through the mud. But when it happens, there’s little that anyone can do about it, particularly after the fact.
And without an effective plan in place, it won’t be long before Google, Bing and social media platforms fill up with info on what happened.
That’s because new online info becomes more relevant in a hurry, outpacing anything already on the web.
An ounce of prevention…
With an online reputation protection strategy, you’re taking a crucial step to prevent further damage. And with relevant, high-quality content in place, new articles, blogs and reviews will have a much harder time taking over your search results.
In the most straightforward sense, that’s the basis of what we’re talking about. The same applies whether it’s your name, your business or your personal brand.
SEMrush Social Media Manager Maria Kalyadina summarizes this nicely in a recent piece about online reputation management:
“You can never anticipate a crisis, but this doesn’t mean that you shouldn’t prepare for one,” says Maria. “So, a sound crisis management strategy should always be in place as things escalate online at an unprecedented speed.”
That’s some extremely sound, free advice we can all afford to take.
Online reputation defense FAQs
How does online reputation defense work?
Online reputation defense protects your image against negative online content before it appears in search. It’s also used during and after an online reputation crisis, helping prevent future harm to your digital brand.
How can I protect my reputation online?
Online reputation defense is one of the best ways to protect your reputation online. Proactive reputation measures like creating and posting positive, high-quality content can help populate search results and protect your image from future online threats.
Reviewing your privacy settings and deleting questionable items can also be a great way to improve your reputation.
How much does online reputation defense cost?
Proactive reputation defense measures are among the most affordable types of reputation management out there. As they say, an ounce of prevention is better than a pound of cure.
Professional reputation protection typically costs a fraction of what you may spend on reputation repair.
How long does online reputation defense take to work?
Online reputation defense goes to work almost immediately. By contrast, repairing a damaged reputation can take anywhere from three months to one year or more to get results.
Ready to tackle online reputation defense head-on? At NetReputation, we specialize in online reputation management, protection and defense.
Why choose NetReputation? We were recently rated the best global reputation management firm of 2020 by Newsweek.com. We’re also a top firm in the reputation management sector by Ebiznewswire and Digital Exits.
Want to know more? Call our team today for a no-obligation discussion. Or request a free online reputation consultation now to receive further information from the web’s #1 online reputation management service.