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What You Should Know About Online Reputation Marketing in 2024

Illustration depicting online reputation marketing on a green background. Features include a browser with star ratings, comments, thumbs-up and emoji icons, alongside a graph, megaphone, and medals. Text reads "Online Reputation Marketing: What You Should Know.

Online reputation marketing has been a rising industry over the past decade as we slowly drift away from traditional public relations methods. But have you ever stopped to think about the true meaning and impact of online reputation marketing?

Reputation marketing has shaped the way businesses and individuals use a combination of online reputation management and brand marketing. And in 2024, it’s more important than ever before.

With the right reputation marketing, you can show your potential customers that you’re the right choice for them, even better than the competition. This is done through email campaigns with high-quality content, considering insights from new customers, and much more.

A man in a suit is pointing at the word probability, demonstrating his expertise in company reputation management.

Today, consumers want to be reassured that the brand or company they purchase from is a reputable and trustworthy option. The typical buying behavior of an individual includes searching for customer feedback, including online reviews, case studies, and testimonials from previous clients.

Furthermore, potential customers are likely to research your brand on social media platforms like Facebook, Instagram, and X. Consumers do this to get a better understanding of who you are and decide why they should select you when compared to your competition.

If your business does not have online reviews or a solid online reputation management strategy, now is the time to start. Continue reading to discover how.

For a free price quote and to discuss your brand’s reputation, call us today at 844-461-3632 or fill out the form below. 

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The Impact of Online Reputation Management for Businesses

In this digital era, consumers are more likely to trust online reviews over a personal reference from a family member or close friend. What does this mean for you as a business owner?

The answer is quite simple: You need to be generating as many positive reviews online as possible.

Social proof is an incredibly important part of improving a business’s online reputation. 

Think about the times when you’re mindlessly scrolling through social media. What attracts you the most, apart from the social media posts from your family and friends? The answer is most likely viral videos, cool products or video testimonials about a specific page or company you follow.

Thanks to social proof, an audience member is more likely to engage with your content after seeing that thousands of other people have already engaged with it.

This is a reliable sign to that user that you are reputable and that other people like what you’re doing.

Social Media and Online Reputation Marketing

A person holding a cell phone, using social media icons to restore their online reputation.

Nowadays, everyone is on Facebook. With approximately 2.9 billion monthly active users, it’s safe to say that if your business does not have a presence on Facebook, you’re falling behind.

The best thing about social media for business is that you do not have to wait for your audience to find out about your company elsewhere. You can simply use engagement ads to showcase your products or services to your core audience based on demographics, interests and behavior.

Consider Running Facebook Ads

remove a bad review on Facebook

If you have a small startup and are looking to gain traction online in the form of online reputation marketing, consider running Facebook Ads. By posting and promoting a single video each week, not only can you convert more clients, but you will also start creating buzz for your brand.

We understand this may sound overwhelming and difficult to handle on your own. Luckily, there are countless videos on YouTube from experienced marketers that teach marketing strategies.

You could also work with a reputation management company that offers social media marketing as part of their services. To speak with an ORM expert about your social media marketing strategy, call NetReputation at 844-461-3632 today.

Use Social Media for Your Sales Funnel

Illustration with laptop and video on a social site.

Creating a sales funnel on social platforms like Facebook is also a great way to find and nurture high-quality leads.

For example, you can start by promoting your first video. Then, a few days or weeks later, you can release a second video that’s only available to those who viewed the first one.

You can continue this process two or three more times until you have a well-defined audience. From there, you can begin to pitch your products or services directly to only those who are the most engaged.

Don’t Ignore Social Media Marketing as Part of Reputation Management

Create Social Media Accounts

Digital marketing is expanding, and traditional marketing techniques are not as effective as they once were.

Online reputation management experts regularly use social networks to grow businesses and shape the public’s perception. There are several outlets at your disposal that you can use to reach customers and influence how they perceive your brand’s reputation.

You could opt to hire a digital marketing agency to revamp your marketing efforts, increase traffic and gain new customers. Another option is to work with an online reputation management company that can help with social media marketing and various other elements of your brand’s online reputation. To learn more, call us at 844-461-3632 for a free consultation.

Consumer Reviews and Online Reputation Marketing

A hand is pointing to three colored emoticons on a table, signaling the need to remove Google reviews.

How do you find the best restaurants when you’re traveling to an unfamiliar area? What product do you choose on Amazon when search results show you hundreds of options?

The answer for most is likely to be the option with the highest number of positive reviews.

Consumer review sites, such as Better Business Bureau and Tripadvisor, show on the first page of Google to help users find what they’re looking for, which also can help with your business’  search engine optimization (SEO) efforts.

Sites like Google Reviews and Amazon are known for showcasing the most relevant results based on what the user is searching for. You can also sort those results by reviews to only see the highest-rated options. 

With proper online reputation management and review management, you can get more positive feedback for your products or services so that your brand is shown prominently in search results.

Generating Positive Reviews

A hand holding a phone with a five star rating, representing personal online reputation management.

It’s more common for a consumer to post negative feedback than positive feedback. A poor experience leads to a more passionate response, and many customers head online to air their grievances.

Positive experiences, on the other hand, are less often talked about online. The consumer has a great experience and carries on, rarely feeling the need to post an online review.

In other words, generating positive reviews is no easy task.

If you’re able to get positive reviews, though, you have a much better chance of winning customers over the competition. And it’s a no-brainer that you’ll come out on top when compared to brands with negative reviews, zero reviews or fewer positive reviews.

Many companies today will incentivize recent buyers by offering discounts in exchange for a review. While you can’t directly ask for a positive review, you can ask for an honest one. Assuming your products are high-quality and you’ve put effort into creating a great customer experience, you’re more likely to get good reviews this way than by not offering any type of incentive.

To create a powerful online reputation marketing campaign that focuses on review generation and management, contact us today at 844-461-3632.

3 Reputation Management Software Tools

There are countless tools online that make marketing your business or brand much easier. These are our top three recommendations that are accessible to business owners without having a huge learning curve.

1. Google Alerts

Google Alerts

Looking for a way to track your brand in real-time? By creating a Google Alerts account, you can track any given word or phrase on the internet.

For example, let’s say you have a small flower shop in Sarasota, Florida. You want to stay current on trending events in your area.

By setting up alerts for keywords like “flower shop Sarasota” or “Sarasota flowers,” you will be sent email notifications any time those phrases show up online. You can do the same for your brand name, too.

This is a free and easy way to track your brand’s reputation online, along with industry trends, local happenings and your competition.

2. Hootsuite

Hootsuite for online reputation marketing.

One of the most powerful social media management services is Hootsuite. This is essentially a rich content creation calendar your entire team can utilize.

Instead of wasting time every day by brainstorming ideas and looking for relevant photos to share, you can use Hootsuite to plan a month’s worth of content in just an hour or so.

You’ll add your social media profiles and then sync content to a custom calendar, where you set the days and times you want to post. You can choose the exact moment when content will go live without having to manually schedule it or using multiple platforms to schedule content ahead of time.

Not only will you never forget to post on your social media accounts again, but Hootsuite also lets you engage with various communities and audiences online across multiple social platforms.

3. Magisto

Screenshots showcasing features of a photo editing app with different panels for choosing layout, setting duration, selecting fonts, and adding colorful stickers for online reputation marketing, each illustrated with example images.

Magisto is an easy-to-use, template-based video editor. You can access viral video clips that you can combine with other content to post on social outlets.

If you’ve ever wondered how people and companies have the time to create stunning video content, the secret is that they use tools like Magisto to put together effective content in minutes.

Online Reputation Management Experts Can Help

A person in a dark suit selecting a 5.0 rating on a futuristic digital screen with glowing green stars, representing top satisfaction or performance level for online reputation management companies.

Building and managing your brand’s online reputation is a full-time job. Staying on top of your online presence, social media marketing strategy, online reviews and more can feel overwhelming and impossible to handle on your own, though.

While you could appoint an employee or a team to handle reputation management, that would pull them away from their regular job duties.

Plus, reputation management isn’t a skill you can quickly pick up. It takes time to figure out the best strategies and tactics, decide which to apply to your current situation, and know how to make tweaks to a reputation management campaign as needed.

You need expert-level help when it comes to something as important as your brand reputation.

Call us today at 844-461-3632 or fill out the contact form below to discuss how to take your business to the next level.

Request a Free Consultation

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