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Big businesses and brands have been monitoring their online reputations for years. Widespread online reputation monitoring for smaller companies and individuals, however, is a relatively new phenomenon.
Businesses of all shapes and sizes, plus individual persons from all walks of life, have now come to understand the importance of maintaining a positive online reputation. A vast array of tools has, as you might expect, cropped up to cater to this growing market.
The sheer number and variety of tools now available to address online reputation monitoring concerns are a clear testament to the growth in interest occurring in this area.
Unfortunately, many of these tools are expensive. Many of them are highly focused on just a few key areas or functions, too. As such, multiple products could be called for to achieve complete peace of mind – something that’s liable to cost hundreds of dollars per month in subscription charges.
Thankfully, there are other options available for online reputation monitoring that don’t rely on costly tools and subscriptions.
Three steps toward a better online reputation (for free)
Step 1. Get to grips with what’s already out there
First, utilize free online reputation monitoring options to understand and appreciate what people already think about you or your business.
Not every online reputation monitoring tool calls for a costly license or subscription. One of the best, in fact, is completely free and comes courtesy of search engine giant Google.
Called Google Alerts, it’s a tool with a variety of uses and one that lends itself particularly well to online reputation monitoring. Google Alerts allows individuals and businesses to monitor any number of names, keywords, or other phrases.
Having entered, for example, your name, Google Alerts then continually monitors the web for new mentions. If someone is talking about you or anything else you’ve instructed Google Alerts to monitor, you’ll receive an email.
At this point, you’re able to quickly respond or take other action as necessary.
Similarly useful is Social Mention. Another free service, Social Mention can be used to monitor sentiment, reach, and more concerning a name, brand, or other keyword or term.
Providing a wealth of free statistics and collating mentions from across social media, Social Mention is a great way to keep an eye on your reputation in some of the few places that Google Alerts may not always look.
Step 2. Actively set about improving your reputation
Armed with the visibility provided by free tools such as Google Alerts and Social Mention, you should now have a good overview of what’s out there.
This could be negative, positive, or entirely neutral. Either way, taking steps to bolster general sentiment about yourself or your brand is crucial. That’s because online reputation monitoring is for nothing if it isn’t used to improve upon whatever is found, even if it’s all positive.
By boosting your reputation, you’re also helping to safeguard it. A strong reputation is harder to damage than a weak one, so it’s essential to stay on top of it. For individuals, consider reaching out to your peers for LinkedIn recommendations and blogging about subjects on which you’re an authority.
For brands and businesses, meanwhile, look to drum up as many five-star reviews from your customers as possible.
You can also turn to social media, work with influencers, charm the press, and more to cement a glowing online reputation that will quickly become the envy of everyone else around you.
Step 3. Keep on top of things
With your reputation now bolstered, it’s important not to get complacent.
Remain on top of things. Use Google Alerts and Social Mention consistently, and make time at least once per week to explore new ways to improve your reputation. Be sure to periodically revisit existing techniques already employed to good effect.
It’s crucial that you continue to be proactive. Respond to feedback, thank customers for reviews, and keep reaching out to influencers and other potential collaborators. Don’t become complacent, and don’t leave anything up to chance.
Remember, online reputation monitoring needn’t cost the Earth. Tackled in as few as just three straightforward steps, all of this, and more, can be achieved for free.
By contrast, a subscription to a single paid online reputation monitoring tool can cost anywhere from $25 to more than $400 per month. While many of these tools offer a great insight into the digital landscape and come with various clever reporting options, they also require a significant time investment to achieve the best results.
So, not only are you spending potentially thousands of dollars every year, but you’re also forced to invest hundreds of hours of your precious time as well.
For those looking to lighten the load, another option exists in the form of online reputation monitoring services.
Online reputation monitoring services
An extension of online reputation management, monitoring services provided by industry experts are widely called upon by their clients as a preventative, proactive measure in the fight against online defamation.
Reputation monitoring services are a largely standard feature of ongoing online reputation management or repair. The same measures may also be employed in the wake of an online reputation crisis to prevent future damage.
A client may also turn to reputation management specialists for online monitoring services purely for peace of mind.
Many providers of expert online reputation monitoring services will operate a suite of bespoke software not otherwise available to the public. Furthermore, by turning to the experts, their clients are not only tapping into a wealth of knowledge, but they’re also freeing up their own time to focus on other matters.
With a managed service for online reputation monitoring in place, if a risk to a client’s reputation is identified, they’re already poised for action. Backed by a team of experts ready to respond, a potential online reputation crisis can often be stopped dead in its tracks.
Here at NetReputation, we’ve been helping clients with removal, suppression, repair, and monitoring tied to their online reputations for more than a decade. In this time, we’ve assisted thousands of delighted clients in achieving their online reputation goals.
What’s more, we continue to provide many of them with unbeatable monitoring services, leaving them safe in the knowledge that their online reputations are being carefully and expertly looked after.
Online reputation monitoring FAQs
What is online reputation management?
Online reputation management serves to build, protect, and repair the reputations of individuals and businesses on the web. Online reputation monitoring, in turn, is a fundamental part of establishing and safeguarding the reputation of an individual, their brand, or their company.
How can I monitor my online reputation?
Use one or more free tools such as Google Alerts or Social Mention. Paid options may also be used to good effect, but remember – a time investment will remain necessary to achieve the best results.
Alternatively, reach out to a respected online reputation management firm to discuss managed online reputation monitoring services.
What does online reputation management include?
Although close monitoring is central to online reputation management, the primary focus more often than not lies on strategies tied to marketing, legal, and search engine optimization services.
Online reputation management firms may offer any number of a combination of more than a dozen different services tied to protecting and repairing their clients’ online reputations.
What is the best online reputation management company?
NetReputation was recently rated the best global reputation management firm of 2020 by Newsweek.com. We’re also ranked top within the reputation management sector by Ebiznewswire and Digital Exits.
How do I clean up my online reputation?
Individuals and businesses alike can use reputation monitoring to identify opportunities to clean up their online reputations. Suppression, deindexing, and removal measures can then be taken to repair any damage that’s detected.
While it’s possible to tackle suppression, deindexing, and removal measures by yourself, where harm has already been done to a reputation, or where damage is ongoing, it’s often best to call in the experts.
How does social media improve your reputation?
Social media is a great way to establish a solid reputation online. Social networks, however, can also quickly become a breeding ground for negativity. By being present on the leading platforms, it’s possible to promote positive sentiments while also growing your following.
Facebook, Twitter, and Instagram may all be used to great effect to help improve and maintain the reputations of individuals, businesses, and brands across the board.
Any other questions? At NetReputation, we’re on hand to help. Learn more about professional reputation solutions by calling 844-917-0925 today.