Are you wondering what a reputation score is, if you have one, and why it matters? This article answers those questions, and you can also click here for a free check right now.
Today, business reputation management is considered the modern human resources (HR) for companies. Why? Because online reputation is an essential component for professionals and companies to understand how people see them.
This is particularly helpful when creating new products or service offerings. By assessing your brand’s online reputation and your business’s reputation score, you can learn exactly what your customers want and the value they believe you provide.
Your reputation score should always be your top priority, as it’s a direct reflection of how valuable consumers consider you or your brand to be.
Whatever your goals are, knowing your online reputation score can be a powerful tool for your brand. And the same is true for personal goals. For example, if you’re applying for a new job or thinking about going back to school, your reputation can influence other people’s choices that directly impact your life.
Whatever your goals, it’s critical that you build a positive reputation score online. As the leading online reputation management service provider, NetReputation can help you take charge of your reputation score, improve your online presence and build your online brand image.
Read on to learn more about how you can build a better reputation score. For a free reputation score scan, check out our reputation app to get started. You can also speak to a reputation management expert by calling 844-461-3632 today.
What Is a Reputation Score? (And Why Is It So Important?)
When you build a business online or want to create a positive image of your personal life, your online reputation score is an essential factor. A person’s or brand’s online reputation score represents how others perceive you. It’s an integral part of your digital footprint, painting a comprehensive picture of how others view you.
A good reputation score opens the doors to opportunity, while a poor reputation score can interfere with the goals you want to achieve.
Think of your online reputation as part of your brand image, telling others who you are, what you stand for, and what you or your company believes in.
Reputation and Online Reviews
Consider the effect of a positive reputation on a business. A good reputation score has a lot of influence over purchasing decisions, and companies with five-star reviews tend to get more business. On the other hand, companies with a poor reputation may see dwindling returns on their investments.
A simple Google search will turn up dozens of reviews in a matter of moments, and these reviews are evaluated by the consumers you depend on to grow your business. Negative reviews and a bad reputation score can stand between you and continued success.
On the other hand, positive reviews posted online help to build trust between you and your customer base. Customers trust online reviews as much as they do personal recommendations from friends or family.
Considering that negative reviews can push consumers to choose one of your competitors, you have to ask the question: Can you afford for your reputation score to affect your business success?
The answer is no, which is why online reputation management is such a valuable asset for your brand’s future.
The Effects of Your Digital Footprint and Online Reputation
Think of your online reputation as a passport that gives you access to personal and business growth. Your reputation score influences people who use a search index like Google to learn about the people and businesses around them.
Competitors searching for details about your company, such as those who are creating a background report to share with stockholders, may turn up a wide range of results in online listings. Schools also use online searches to learn more about prospective students, using people search databases to reveal personal data or other details that can influence enrollment decisions made by college admissions personnel.
When you apply for a job, hiring managers may use Google to find information on candidates. This information may improve your job prospects or result in the withdrawal of job offers.
Even financial institutions may use search results to evaluate a person or business when considering loans. A good reputation score may give these decision-makers the information they need to approve your loan, while a bad reputation score can cause you to lose the opportunity.
How is Your Reputation Score Calculated?
How is your online reputation score calculated? A wide range of online factors plays a role in calculating the score. Data that’s accessible online is evaluated by a complex Google Search algorithm to determine the score. Data may include:
- Your credit score
- Court records
- Address history
- Property records
- Online images
- Contact information
- Job history
- Social media profiles
- Academic records
As these details are identified and evaluated, your online reputation score begins to develop. Your all-encompassing reputation score is an integral component of your digital footprint, giving people the details they need to make decisions that can affect your future. Whether you are a business owner or an individual, your personal reputation score can make or break your ability to succeed.
How Can a MyLife Reputation Score Affect Business Prospects?
Source: MyLife.com Home Page
When people search for information about an individual or brand online, results from MyLife.com are often returned. MyLife is a data aggregator that pulls information from public databases and uses it to compile a reputation score. The MyLife reputation score is based on a five-point scale:
- A positive online reputation score is in the range of 3.5 to 5
- A poor reputation score is 3 or less
Why is your MyLife reputation score important? Because anyone searching on the internet can find it.
Businesses, individuals, and consumers all use web searches to learn more about a person’s or company’s reputation. Your MyLife score — whether it’s accurate or not — can influence their choices. For example, your negative reviews or social media presence can cause a person to not trust your company, hire you for your dream job, or go out on a date with you after meeting online.
Your Brand’s Online Reputation Score: How It’s Measured
Whether you’re a professional or a business, scoring your online reputation involves knowing your social reputation and how people see you online.
As you may know, starting a business can be tough. Having little (or zero) visibility in search results and starting from scratch to build a customer base can make it hard to get off the ground. In today’s digital environment, how your online presence is discovered and perceived by potential customers is one of the most critical aspects of achieving success.
On top of that, the modern consumer often turns to the web to learn about businesses before making purchasing decisions. Using search engines like Google, customers evaluate the information these searches turn up, including:
- Local business listings or lack of a presence in local listings
- Local business reviews (including positive reviews and negative reviews)
- Social media activity across multiple social media platforms
- Personal information, including financial information, court records, etc.
- Background data related to your company
A company’s online reputation is a fundamental component of its digital presence, influencing the actions of online consumers. Managing your reputation score, in other words, is essential.
For immediate help protecting or repairing your online business reputation, contact us today at 844-461-3632.
The Personal Reputation Score: Critical Information for Individuals
A brand’s online reputation score isn’t the only one that matters. Individuals are also at the mercy of how the public perceives their personal brand.
A positive personal reputation score can improve your job prospects, help you connect with others, or influence your ability to get loans and even buy a house. A negative reputation, on the other hand, can have long-term effects and stand in the way of achieving the things you want in life.
Managing your personal brand online is just as important for you as it is for business owners. Online reputation management can help improve a low reputation score, strengthen your online presence, and boost your online profile.
For help protecting your personal online reputation, contact us today at 844-461-3632.
Positive and Negative Influences on Your Reputation Score
There are numerous types of online content that can impact your reputation score, whether you’re interested in your brand’s reputation score or your personal score. In this section, we’ll go over the major influences on both types of scores. Remember, there can be some crossover — personal events can affect your business’ reputation, while business performance can change how people think about you personally.
Positive Items that Can Improve Your Online Reputation Score
When created or handled with your best interests in mind, the following items can have an excellent impact on your reputation score:
- Online reviews and case studies
- Communication and outreach
- Customer sentiment and engagement
- Images and online content
- Blogs that provide real value to readers
Some of this content is managed by you, such as blog posts on your website or responses to reviews. Other content is created by the public, like images of your products in use or video reviews by real customers.
Negative Events that May Result from a Bad Reputation Score
The following personal and professional events can lower your reputation score:
- Getting fired from a job
- Changing jobs or missing out on a promotion
- Losing a grant or scholarship
- Damaging relationships with coworkers and friends
- Mishandling or ignoring negative customer feedback
Your personal conduct can quickly cause your reputation score to plummet, especially if the negative content spreads like wildfire on social media.
Also, it may seem like most of these factors would only impact your personal reputation score, but they can do a lot of damage to your brand, too. Here’s why: People will view you and your company differently after finding harmful content about you on the web.
Quick Tips to Manage Your Online Reputation Score
Online reputation management is crucial in today’s digital world. With just a few clicks of a mouse, people can discover information about you, influencing whether or not they will take the next step with you or your brand.
To begin, it’s important to never post anything you wouldn’t want your mother to see. Always be polite and professional online, and avoid posting content that could damage your reputation, like images that show drug use. Other things to avoid are posts with bad language, violence, political commentary, and other hot-button content.
Always assume that employers, coworkers, customers, landlords, etc., are looking at your content online — think about the conclusions they would jump to based on the content you post.
It’s very common for people to turn to social media platforms and Google Search to learn about individuals or businesses before trusting them. The activity posted to social media and other platforms influences your reputation score.
Remember that your reputation is yours to control. Think of the behaviors and interests that you want as part of your brand image, then thoughtfully share them online.
Your reputation is not a joke. We work hard to put you in control. To give your score a boost, contact the team at NetReputation today by calling 844-461-3632.
How Can an Online Reputation Management Company Help?
By now, you’ve learned why your reputation score is so important. Business owners and individuals alike depend on their online presence to connect with others. What can you do if negative reviews or a low reputation score are affecting your ability to attract new customers, get a job, or create strong relationships, though?
The answer is professional reputation management. An online reputation management (ORM) firm has the experience and the skills necessary to help you take charge of your online presence, even if missteps have led to a bad reputation.
Reputation experts start by evaluating your overall reputation score by analyzing search listings carefully, including content posted to social media and other online outlets. Then, a customized strategy is created to restore your positive image.
Individuals with a damaged reputation score can also benefit from ORM services. Improving your reputation in the digital environment can help improve your prospects with hiring managers, admissions staff, loan officers, or even people you meet socially.
NetReputation Can Improve Your Online Reputation Score
Are you ready to gain more positive reviews, take charge of your social media accounts, and improve your online reputation score? We start by targeting any unwanted content that’s related to your brand or name. Once found, we take steps to remove those items fast.
Even if you’re not the person who posted a negative article or unflattering image, we have ways to remove harmful online content.
We also offer advanced reputation monitoring services to track your online image around the clock. Your reputation score is your passport to success. With our services, you’ll know as soon as your name or brand is mentioned online so you can decide how to respond.
Our team can improve search results, control your online presence, and help you achieve the reputation score you deserve. Call us today at 844-461-3632 or fill out the contact form below to speak with an experienced ORM expert.
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by Net Reputation