How Much Does Reputation Management Cost?

If you’re in the market for online reputation management services, you’ve probably asked yourself, “How much does reputation management cost?” And chances are that since starting your search, you’re still a bit confused about the standard price of reputation management packages. After all, a quick Google search shows prices ranging from $99 for ORM software to thousands of dollars for enterprise-level ORM services.

The good news? We’re here to get to the bottom of the matter so you can realistically plan for your professional reputation management strategy.

Across all providers, a typical campaign will cost somewhere around $850 per month. This is the median cost of online reputation management services based on currently-listed prices. Because prices vary from one provider to another, though, your specific reputation management plan could be higher than that, even as much as $3,000 per month.

To calculate these totals, we ignored any provider charging eye-popping amounts of up to $20,000 per month for their services. Still, this may be little help when determining the cost of a successful online reputation management campaign, since there’s still a broad range of pricing.

In this article, we’ll break down different reputation management efforts and how they can impact the pricing of reputation management packages.

NetReputation offers expertly tailored ORM solutions at fair and straightforward prices. For more information about our reputation management costs, call us at 844-461-3632 today or fill out the contact form below.

Understanding the Price of Effective Reputation Management Services

Online reputation management costs depend on a variety of factors. This is true at all levels of the market.

For example, one client may want to remove a single negative search engine result. Another, however, requires an ORM campaign that could take a year or more to complete.

Most reputation management campaigns last between three months and one year. Of course, brand online reputation monitoring and protection services may be ongoing.

What Affects Reputation Management Cost and Pricing?

The main factors affecting ORM cost and pricing are project size and scale. But the easiest way to calculate online reputation management costs is to look at the client. Generally, small business and individual plans are the most affordable. Medium-sized businesses, however, will likely spend more on a reputation management campaign. And enterprise-level companies and corporations typically require the most expensive ORM solutions.

A comprehensive campaign may include a wide range of services, including:

• Reputation monitoring
• Brand management
• PPC ad campaign management
• Public relations
• Review management
• Reputation repair

In simple terms, the more services you need to establish, build, and protect your online reputation, the higher the potential expenses. It’s worth it, though — think of reputation management as a form of insurance against digital threats that can derail your chances of success.

Another factor that influences price is the complexity of the campaign itself. If an individual or a business has only a small number of negative articles or comments online, the campaign may not take long to produce results. If, however, the negative information is excessive — or if negative news articles are posted to high-authority websites — the campaign can take far longer, requiring additional tools and strategies to clear your name.

You can create a positive online reputation, whether you’re working on your personal reputation or your professional digital presence. Call us at 844-461-3632 for more information.

Determining a Fair Price for Business Reputation Management

How do you know if your business reputation management prices are fair? Any reputable online reputation management company will break down costs at the get-go. This is true of off-the-shelf and custom plans alike.

With full transparency and visibility at the beginning, you’re able to make an informed decision about prices right at the start.

It’s also essential to consider what’s really at stake: your reputation. Ask yourself, “What’s my reputation worth?” Keep this in mind when determining what’s fair to you in terms of price.

Why Hire a Professional Reputation Management Company?

A seasoned online reputation management company provides a wealth of knowledge and experience. Not only do the best reputation management companies offer highly powerful software solutions, but they also provide hands-on ORM services.

These may include anything from content marketing and SEO to strategic outreach, website development and more. Even more important, the leading providers of cutting-edge ORM services like NetReputation give you access to account managers who supervise your entire campaign. This type of personalized approach means that you’re getting the most from your investment, allowing you to build and maintain a powerful and visible digital presence.

Reputation Management Versus Reputation Software

You may have seen reputation management software available for as little as $99 per year. At first, this can feel like such a bargain  — you may assume you’ll reap all the benefits of ORM services with a much more affordable price tag.

This is much different from reputation management, though, because it’s software only. When you add the countless hours needed to actually benefit from that software, it becomes a less appealing option.

Reputation Management Costs: Frequently Asked Questions

How much does online reputation management cost?

On average, clients pay anywhere from $2,500 for a three-month campaign to upward of $10,000 to $15,000 for a heavily-focused project lasting six months or longer.

What is the average price range of ORM?

Average prices of reputation management tend to skew toward the higher end. However, on average, individuals and small businesses will pay between $550 and $2,500 per month.

How is ORM pricing calculated?

Costs are commonly calculated on a per-client basis, depending on the work involved. Projects may include content removal, strategic outreach, search engine optimization (SEO), website design, and generating online reviews. The more services required, the higher the cost will likely be.

Are reputation management costs negotiable?

Whether costs are negotiable changes from provider to provider. Proven online reputation management companies will work with you to tailor a solution that’s both highly effective and affordable.

Having a significant positive online presence can also help. Similarly, already having an active social media presence or a professional website may also help lower the cost of reputation management.

Final Thoughts About Managing Your Business’s Online Reputation

At their core, managed reputation management services are about protecting something precious: your reputation. And whether in business or in life, your reputation is the most important consideration when pricing reputation management services.

For many businesses, online reputation management is an extension of a broader marketing strategy. Accordingly, consider including these services in your marketing budget rather than as an additional cost.

At NetReputation, we use proprietary technology and proven processes to customize world-class online reputation campaigns for every client. Each campaign is tailored to get measurable, meaningful results as quickly as possible.

Contact us today at 844-461-3632 or fill out the contact form below for a no-obligation online reputation consultation.