It hardly has to be mentioned that you succeed or fail in your marketing by the quantity of trust you create among your target audience in your name. A small chink in the trust may tell adversely on your reputation as an honest businessman and your sales will start falling immediately.
Another reason for a fall in your reputation may be the smear campaign launched by your competitors against you. They may tarnish your name and your business without any legitimate reason or fault on your part.
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This kind of injustice is a common phenomenon in internet marketing. Your competitor writes just one article against you and submits it to hundreds of directories.
Alternately, your adversary patrons AdWords advertisements against your site on the first page of some popular search engine. The ad may be somewhat like this: Be Careful Of This Fraud (keyword ). This is sufficient to annul years of hard work put in by you to bring your company to its present level.
One way to persuade your competitor is to request him to remove the offending comments and then threaten him with legal action if he still persists. If this tactic also fails, it would be better to fight him out in his own ground, that is, by playing the SEO game with him.
You may try to push the page/site with offensive remarks to the second results page of a search engine, for instance, Google.
Suppression Tactics on Google Search Results
1. Push different sites which have a lower rank than your competitor’s site above it on the Google research page. Assuming the site with all the negative comments against you ranks fourth on Google page, you should try and enhance the rank of the sites below it to supersede it to a higher rank.
2. Ask someone you know who orders authority for his website to write a good review for your website and publish the exact same on your home page stating: What others are saying about us.
3. You may also submit the content for syndication through RSS feeds. In this way, you can indirectly persuade the audience to ignore the remarks from the site.
4. Google frequently considers the sub-domains as different sites, but they control the same authority as the main domain. Post preferably new content on the sub-domain site. You need not fill it with hundreds of pages.
Reputation management essentially involves delivering (sometimes over-delivering) what you promise in terms of quality and quantity. When this trust is built up, it’s difficult for your adversaries to shake it.