Why It’s Important To Maintain Your Online Reputation


Why is it so important to maintain your online reputation? It’s a question that’s never been asked more than in 2020.

With professional individuals and companies of all shapes and sizes turning to the internet in search of new opportunities after what’s been a challenging year for many, maintaining an exemplary online reputation today is crucial. In fact, it’s never been more important.

Where once an individual’s reputation or the reputation of their business was in the hands of their friends, family, clients, former employers or employees, or other in-person acquaintances, now it’s at the mercy of the internet. No longer do people need to seek a reference from an old workplace or business partner – they simply Google them. Ultimately, old fashioned word of mouth has been replaced by a five-second search engine query.

A recent study has shown that over 70 percent of businesses, colleges, and universities now routinely search online for details of prospective employees or pupils. Up from barely 10 percent a little over a decade ago, it’s believed that today’s figure could, in fact, already be closer to 90 percent in reality.

If the results aren’t favorable, individuals are at serious risk of losing out on often highly significant opportunities. If the results are decidedly negative? It’s likely to be game over – no questions asked. Last year, a reported 54 percent of employers eliminated a candidate based solely on their social media posts, to say nothing of further potentially damaging online content on other platforms.

As an individual, a person’s online reputation can be damaged by anything from their social media activity to public arrest records, news articles concerning their past, old blog posts, and more. As a business, meanwhile, or as a professional individual trading on the back of their own name, the same all-important online reputation is further at risk from negative reviews on websites such as Yelp, Tripadvisor, Trustpilot, and the Better Business Bureau.

For businesses, in particular, there’s another key reason why it’s so important to maintain a stellar online reputation. A second recent study into the importance of online reputation management has revealed that companies investing in such practices achieve, on average, a 25 percent growth in sales within the first 12 months. What’s more, the benefits are only set to get greater as the crucial nature of maintaining an exemplary online reputation grows more and more apparent, it’s reported.

With that in mind, there’s never been a better time to get a handle on the matter. The number one way to protect your online reputation is to maintain it from the outset. But what if it’s already too late? NetReputation are experts in helping clients to take back control of their reputations by removing, suppressing, and repairing harmful content on the internet, and then monitoring their online reputations moving forward. “We live in a world that defines our success by what’s found online, so a positive web presence is essential. You have one reputation, and we make sure it’s a good one,” explains a representative.

NetReputation has formed exclusive partnerships with high authority domains within the leading search engines’ results pages to create positive content associated with clients and their businesses. By creating positive content, NetReputation can replace negative search results with positive material that clients control. “Don’t like what Google says about you?” adds a member of the NetReputation team. “Don’t worry; we can fix it.”

Experts on questions such as, ‘Why is it so important to maintain your online reputation?’ and recently rated Newsweek.com’s Best Global Reputation Management Agency 2020, request a free consultation today or visit NetReputation.com to find out more.